A quick intro:

Arguably one of the most fast-paced social media networks out there at the moment, Twitter can easily flummox outsiders – despite actually being relatively simple. Twitter is all about current, in-the-moment information. If you want to know what’s happening in the world right now, or find out more about breaking news, Twitter is the place to go.

In this whitepaper, we explore Twitter in its entirety. From the mechanisms, language, to establishing a personal or branded account, along with advertising and analytics, all will be revealed…

Download The Twitter Textbook