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Why Twitter’s ‘hip’ for youngsters and ‘useful’ for businesses

Twitter has become more and more popular, with rapid growth in the past few years. Twitter seems to be the one social network that gets things done right with regards to making people money and seeing revenues grow. Have a look at these interesting facts:Twitter's become more and more popular, with rapid growth in the past few years. Twitter seems to be the one social network that gets things done right with regards to making people money and seeing revenues grow ...

Twitter has become more and more popular, with rapid growth in the past few years. Twitter seems to be the one social network that gets things done right with regards to making people money and seeing revenues grow. Have a look at these interesting facts:

  • Twitter has 50 million users everyday, and 200 million registered users
  • People are tweeting consistently with about 350 million tweets every day
  • 40% of Twitter users watch over other ‘tweeters’ yet don’t tweet each month
  • Twitter has grown by 60% just in 2012.

Twitter for business: How Twitter can improve your bottom line

Twitter is viral – become popular on Twitter and you’ll find your tweets being retweeted often. Why not use Twitter for business by promoting your new products? Offer freebies, promote specials, new competitons, and ultimately boost your sales.

Promote your website and blog – drive Twitter followers to your website by finding creative ways to say: “Hey, check out our cool site!” If you have an interesting blog, tweet the link to share it. This is great as it refers traffic to your blog and ultimately to your website.

Watch over your competitors – use Twitter to watch over your competitors, check out their latest specials, upcoming events, newest blog article, and so on. It’s also good to be aware of your reputation on Twitter and compare it to your competitors.

Keep track of your online reputation – nowadays, people don’t bother going into stores to complain about your service; they just use social media. When consumers have something to say about your products/services, you can reply to their tweets immediately, solving problems on the spot!

Spread the news – you can use Twitter to provide information to customers quickly. If you think advertisments on radio and TV work well, get tweeting! Interesting content to the right target market will see news spread efficiently and effectively.

Build up your relationships – Twitter can be used to create brand awareness and from there, build relationships. Ensure that you tweet content that your followers will be likely to retweet. Just tweeting new promotions and pushing sales may become uninteresting. Avoid that!

Why do students find Twitter ‘hip’?

Twitter can be seen as either a great benefit to students who need quick information, or a nuisance and distraction to others.”

  • If you’re in college, Twitter’s a quick way for students to find out about social events happening on the campus
  • Twitter can benefit students by being a means of contacting others for a group activity
  • Twitter keeps you updated and connected
  • Twitter can also be seen as an outlet to get away for a while!
  • Certain Twitter profiles are inspirational or entertaining.

Twitter is important in both the ‘college scene’ and the ‘business scene’. Twitter is  one of the fastest paced social networks, with a couple of thousand people tweeting every second! Twitter is to be embraced – use it to attract, build, and retain relationships with existing and prospective customers!

The best way to engage honestly with the marketplace via Twitter is to never use the words ‘engage’, ‘honestly’, or ‘marketplace’.” ~ Jeffrey Zeldman

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