Mobile strategy beyond marketing

Written by 8:00 am Strategy Focus • One Comment

DigitLab recently launched DigitLab Insights, our channel for sharing strategic digital insight with the world.

Digitlab recently launched Digitlab Insights, our channel for sharing strategic digital insight with the world. We’re doing this to help the industry grow, to find like-minded people, and drive more strategic thinking in a digital world. One of our first topics covered was how “the internet of things” is changing the way business works. British technology pioneer, Kevin Ashton, coined the term “Internet of Things” to describe how the Internet could be connected to the physical world through a network of sensors. The video below is a summary of the thoughts we’ve been researching and the full article, Looking into the future of mobile – the internet of thingscan be found on my personal blog. 

Mobile strategy and the Internet of Things

Briefly, mobile technology is shaping our future, and is currently more accessible than running water around the globe. According to Wikipedia:

Today’s information technology is so dependent on data originated by people that our computers know more about ideas than things. If we had computers that knew everything there was to know about things – using data they gathered without any help from us – we would be able to track and count everything, and greatly reduce waste, loss and cost. We would know when things needed replacing, repairing or recalling, and whether they were fresh or past their best. The Internet of Things has the potential to change the world, just as the Internet did. Maybe even more so.”

According to Andy Stanford-Clark, UK-based IBM Master Inventor:

The vision of billions and trillions of connected devices can now come true. The implications are huge. We can help solve the energy crisis and improve agriculture, transportation and healthcare. It will make getting things done easier, cheaper and more efficient.”

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