One of DigitLab’s long-standing clients – I Love Ballito – recently approached us to design and brand their new business venture: I Love Ballito Radio.

The process for DigitLab involved manipulating the current I Love Ballito Corporate ID to incorporate a radio feel so that their current fan base (Facebook: 21,151) would easily relate to, trust and obviously start listening to the station.

Former East Coast Radio presenter Mags van der Westhuizen joined Karl Worner and his I Love Ballito Radio team, thereby adding her own professional touch to the project. Being a Ballito girl, I’m sure it was an easy decision for her. The first broadcast aired on the 20th of December and I Love Ballito’s Facebook page shows that, even over the festive season, it gained momentum, with 300+ likes already. Not bad, considering everybody was on the beach that time of the year.

The mere fact that they were able to conceptualise and launch a radio station within two months is testimony to the advances in web and user habits. No longer do you need a radio frequency to have a radio station – no, broadcasting is as easy as registering an account on one of the many streaming services. You then find yourself a few local celebrities to help build your credibility, and off you go. Ballz Radio showcased this last year, with Sasha Martinengo and Darren Scott helping to bolster the line-up on their now successful Visual radio station.

At present I Love Ballito Radio is on air from 9am to 11am, but we’re sure that as its popularity grows so too will its time slots. If you would like to give them a listen and find out what’s happening in the sunny seaside village on KZN’s North Coast, visit their website at http://iloveballitoradio.com/.

DigitLab is proud to be a part of this adventurous, exciting and current South African start-up, and wishes I Love Ballito Radio every success.