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With The Loeries approaching in August, we were inspired by the combined creative forces of the brand communication industry returning to Durban to connect around the theme, “Creativity Unites”. With that in mind, we shone our own spotlight on the woman behind the camera at Zuno Photography, the talented Zuzi Seoka. Zuzi went from Creative Officer and Fixer at The Loeries, to starting her own photography company.

We were curious to find out what it’s like to live in the world of Zuzi, and she was kind enough to share with us! The name Zuno is her mom’s brainchild, made up of the first two letters of her names. Her motto is, “Life is too short not to eat dessert first or live the life you are meant to live”, and she is staying true to that by pursuing her passion…

Where are you from / where are you living?

I’m from Pietermaritzburg, now living in Joburg aka eMjibha aka Kway’ndonga ziyaduma.

While you were with The Loeries, what did a typical day at work look like for you?

No such thing as a typical day at The Loeries, and it depends what time of year it is. Before Creative Week, it’s dealing with entry queries, building relationships with agencies in the rest of Africa and the Middle East, working on the production for Creative Week, and managing the production team. During Creative Week, we live and breathe judging, and after Creative Week, it’s rankings, Migrate (the official magazine of The Loeries), and doing recons from Creative Week.

What was a highlight of working at the Loeries?

Seeing Creative Week come together and knowing that I played a part in it.

Was there any one campaign that particularly resonated with you?

King James Group One-Of-A-Kind campaign. I have been a fan of King James ever since I saw the Allan Gray ads.

What made you want to start your own business?

The freedom of taking a dream and growing it into something I can be proud of! And working from bed when it’s seriously cold doesn’t hurt either…

What’s been the most unexpected result of pursuing photography?

The joy it brings me when I’m shooting. No matter what’s going on in my life, when I pick up a camera I go to my happy place.

Zuzi Seoka

What is your favourite social media platform at the moment, and why?

Instagram, because it’s such a visual medium. Now that they have the multi-profile feature, it’s even better!

What would your 10-year old self think of what you’re doing now?

That it’s taken me a while to find what I love and how glad she is that I did.

What’s your best piece of advice in 10 words?

Comparison, especially in your career, is the thief of success!

Which content medium speaks to you more – written articles or radio? And why?

Geez that’s a tough one. I love both! If I absolutely have to pick one, radio. Probably because, like wedding photography, if you miss the moment, you can’t recreate it.

So what’s next?

I identified a pain for Loeries entrants while working there and a friend and I are working on something to alleviate that pain. That’s all I can say for now…

We’ll just have to wait and see what Zuzi has up her sleeve… Good luck Zuzi, and thanks for stepping into the spotlight! Catch up on the rest of our #DigitLabSpotlight series, or drop us a mail if you want to chat.