The DigitLab Academy was launched last year in 2016 and we’ve been very busy adding value to the Digital Marketing Industry. We wanted to take some time to update you on what we have been up to. Our focus has been in three main areas covered in this video breakdown and the article below:

Public Workshops

Our popular public digital marketing workshops delivered in Durban, Johannesburg and Cape Town on SEO and Social Media Strategy are in full swing.

The Social Media Masterclass curriculum explores multiple facets of social media in an insightful, practical manner. On completion you should understand the social media landscape, be able to develop a social media brand guide, design an advertising strategy, manage content strategies from trend-jacking and event promotion to employee amplification and influencer marketing.

 Our SEO for Marketers course is designed to give marketers a handle on SEO (Search Engine Optimisation). The goal is to gain insight into what matters in search engine ranking by giving marketers and understanding of what SEO is, how to improve it, how to manage it and how to be strategic about it.

Corporate Training

This year we launch our corporate training division. Our focus will be on developing customised digital training solutions to business. Covering a wide range of digital skills from mobile marketing and social media to digital brand analysis. To find out more about these corporate services please contact Danielle on academy@digitlab.co.za to find out how we can up skill your team.

The Vega Digital Brand Strategy Short Course

We have developed a 12-week programme teaching marketers about Digital Brand Strategy.  This optimised digital strategy short course will empower you to think strategically about building your digital brand presence with all the necessary tactical functions. Whether you are just starting out with your website or are a seasoned marketer who now wants to learn about the online world; this short course is for you.

The practitioner led Digital Brand Strategy short course has been designed to help you understand how to plan, implement and manage a comprehensive digital marketing strategy for your organisation. This course is suitable for a variety of professions and for all levels of marketing experience. The course will help you to understand how to integrate digital marketing tactics into your overall marketing strategy and to maximise the performance of your online marketing investments.

This course is designed for those with the responsibility for developing or implementing an organisation’s online marketing strategy, including senior management, marketing managers, marketing executives, small business owners, IT managers and anyone who would like to pursue a career in digital marketing. Through dynamic lectures presented by leading digital marketing practitioners, case studies and small group discussions you will gain exposure to the latest methods, techniques and tools for improving your organisation’s digital marketing and brand-building efforts. You will walk away with the necessary theoretical knowledge and practical application skills to feel confident in experimenting in all things digital beyond this short course.

The Digital Brand Strategy Course is available through The Vega School of Branding which launched in Feb 2017