Authentic Loyalty Through Brand Utility

Gone are the days of promoting your brand, of talking it up as the coolest brand around so that the customer loves you. We are now in the age of the empowered consumer, and these customers are skeptical of traditional marketing tactics, all they see is a gimmick.


User Journeys are Broken

Fifty digital enthusiasts tucked themselves into The Green Door in Durban to discuss 'Design Thinking' and 'User Experience' at our latest edition of Digital Swarm. During the evening, we discussed the importance of the digital customer journey... We found that the journey isn’t about point A and point B – the experience between points A and B was where we needed to focus.


Spotlight On… Zuzi Seoka

With The Loeries approaching in August, we were inspired by the combined creative forces of the brand communication industry returning to Durban to connect around the theme, “Creativity Unites”. With that in mind, we shone our own spotlight on the woman behind the camera at Zuno Photography, the talented Zuzi Seoka. Zuzi went from Creative Officer and Fixer at The Loeries, to starting her own photography company.


Spotlight On… Sam Wright

Our #DigitLabSpotlight caught Editor of Tech Girl, and newly minted employee of Webfluential, Sam Wright in its beam this week.


Spotlight On… Mbali Zondo

This week’s #DigitLabSpotlight caught Apple South Africa’s PR and Communications Manager, Mbali Zondo, in its beam and captivated us.


Relationships are reality for Influencers

Before web 2.0 and the rise of social media, influence was exclusive to a privileged few who held unrivalled sway over public opinion. Today, individuals on social media get to pick and choose who and what they listen to and those who once had little chance of being heard can now broadcast their messages across the world.


Spotlight On… Nicola Ashe aka Ask Ashe

You may have seen creator of Ask Ashe, Nicola Ashe, around online – and if you haven’t yet, well then welcome and please enjoy your stay with this passionate and authentically driven lifestyle blogger.


Spotlight On… Christine Meintjes

This week’s #DigitLabSpotlight is firmly trained on founder of the majorly successful wedding and lifestyle inspiration site, The Pretty Blog.


This Week in Digital: 7 August 2015

Welcome to your weekly round-up of the digital and tech developments of the week that we deem to be newsworthy. That’s not to say items not mentioned weren’t important, but for us, your time is – so we like to keep this short, simple, and to the point.


Spotlight On… Suzelle DIY

The master of all DIY, with a head for selling her brand perfectly, Suzelle DIY is one lady with a lot of influence!