Academic Licenses


Digital Marketing on the internet is now one of the most important sales and marketing channels available to marketers.

This digital strategy short course will empower you to think strategically about building your digital brand presence. This short course has been designed to help you understand how to plan, implement and manage a comprehensive digital marketing strategy while integrating digital marketing tactics into your overall marketing strategy.

Through dynamic lectures presented by leading digital marketing practitioners, case studies and small group discussions you will gain exposure to the latest methods, techniques and tools for improving your organisation’s digital marketing and brand-building efforts.

What you will learn:

  • Understanding digital consumers
  • Social media strategy
  • Content marketing
  • Social media advertising
  • Search engine optimisation
  • Google advertising
  • Insights and analytics
  • Email marketing
  • Mobile marketing channels
  • Mobile apps
  • Mobile strategy
  • Online reputation management
  • Digital strategy

This course is perfect for:

  • Senior managers
  • Marketing managers
  • Marketing executives
  • Small business owners
  • IT managers
  • Aspiring digital marketers

Social media has become the catch-all phrase for anything that doesn’t fit neatly into the paid, or owned, categories of digital marketing. Social media now refers to all channels of earned media where the legitimacy of what you say, how you say it and who backs you up is everything.

It’s a hard sell! It requires a dedicated and fine-tuned understanding of markets, shifts, trend forecasting and reliable customer feedback.

But, how can we look at social media holistically? How can we refine its role within a brand message? And, how can we turn social media into a multi-channel offering that leverages both earned and owned data?

We explore all of this in detail during this short course and ask the questions which brands need to continually ask themselves.

What you will learn:

  • Background to social media
  • The state of social media in South Africa
  • Localising media for South Africa and Africa
  • Consumption patterns
  • Analytics in social media
  • Return on investment
  • Benchmarking
  • Conversation strategies
  • Social media policy implementation
  • Advertising on social media
  • Trendjacking
  • Employee amplification
  • Events and social media
  • Writing for social media
  • Social media and customer service
  • Playbook development

This course is perfect for:

  • Marketing managers
  • Social media managers
  • Brand managers
  • Entrepreneurs
  • Business owners
  • PR professionals
  • Communication managers
  • Marketing professionals

Vega School Partnership

Vega School are the exclusive academic providers of DigitLab Academy Licenses in South Africa. Together Vega and the DigitLab Academy have educated over 160 people in digital strategy in the first year of this partnership.

Last modified: March 8, 2020

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