As a start-up, you face a unique challenge; balancing your dream against revenue, time and people resources.
The tension between building the best product while making efficient use of your resources is something our team thrives on.
In the past we have worked with numerous start-ups to help them find opportunities, develop their products, build their team and take their product to market.
Retail & E-commerce
Brand loyalty is scarcer than ever, so digital strategies are key to making a name for yourself, growing your customer base and selling your product or services.
We’ve journeyed with a number of retail clients, helping them create better sales strategies, build brand love, improve internal processes and enter into the e-commerce arena.
The finance sector presents unique opportunities to embrace a digital approach as it is one of the most active industries.
Our clients in the financial sector look to establish a market-leading edge to get themselves ahead of the crowded playing field. In each case, we have developed customised approaches to meet specific KPI outputs that have contributed significantly to their business.
The hospitality sector is a vibrant industry that has embraced the digital ecosystem to develop sophisticated sales and marketing channels.
As one of the most competitive markets in the digital economy, there is an incredible need to utilise innovative and efficient tactics to improve your sales and business metrics. It gives us a chance to truly flex our creativity – finding new ways to entice an audience, expand reach, improve occupancy and drive down your acquisition costs.
Maslow’s Hierarchy of Needs places feeling safe as the second most important need that must be met.
In a South African context, the security industry has played a pivotal role in serving and protecting South Africans.
In our work in the security industry, we have been involved in technology solutions that empower the police services and private security firms to more effectively fight crime. We have also worked on the marketing and sales channels to help users find our clients who provide impeccable security solutions.
Our work in the property sector has attracted innovation awards as we utilise technology to help our clients stand out in a heavily crowded market as market leaders and key partners. We have used technology as a key differentiator to highlight our clients in a favourable light.
Fast Moving Consumer Goods, or FMCG for short, have a unique opportunity to take advantage of the digital economy.
Their users are generally active on social media and use online tools to research their purchase decision, allowing the chance for FMCG brands to influence buyer behaviour. But FMCG’s also need to have sophisticated ecommerce strategies that leverage creative execution just to be seen on digital platforms – buyers get served up ads regularly, so there needs to be something that stops them scrolling and frames the brand in a positive light. Brands can also focus on developing trust with their users, and leverage that love for the brand into further sales. Digital platforms also offer a great arena to learn more about consumers and research what makes them tick, allowing FMCG brands to develop better, more relevant products – increasing their influence in their industry.
The world of fashion has a unique interplay with digital technology, both with how it distributes its physical product and engages with its audience. We’re honoured to have worked with these key players in the fashion industry.
Our work in the education field has been two-fold.
Firstly, we have developed and executed sales and marketing strategies that have revolutionised the way our clients sell their programmes. We have worked on creative executions for the millennial generation, built strong lead generation pipelines and created the online properties for our clients.
Secondly, we have worked with institutions to create courses and content to educate business in digital skills and strategy. We are proud to put our digital expertise into courses that people are able to study, earn qualifications for and enter the workforce well equipped to lead on the digital front. Here are some education institutions we’ve been involved with: