BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Digitlab - ECPv6.16.3//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Digitlab
X-ORIGINAL-URL:https://digitlab.co.za
X-WR-CALDESC:Events for Digitlab
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Africa/Johannesburg
BEGIN:STANDARD
TZOFFSETFROM:+0200
TZOFFSETTO:+0200
TZNAME:SAST
DTSTART:20250101T000000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=Africa/Johannesburg:20260424T093000
DTEND;TZID=Africa/Johannesburg:20260424T123000
DTSTAMP:20260604T122002
CREATED:20260313T161744Z
LAST-MODIFIED:20260407T183336Z
UID:10000039-1777023000-1777033800@digitlab.co.za
SUMMARY:Getting Discovered in an AI-Driven Internet - Cape Town
DESCRIPTION:Marketing leaders everywhere are noticing the same thing: the strategies that once generated steady leads are no longer producing the same results.  \nLeads take longer to appear. Campaigns are harder to optimise. Customer journeys are increasingly difficult to track. At the same time\, buyers are discovering brands through search engines\, social platforms\, AI assistants and multiple digital touchpoints before they ever contact a business.  \nMarketing hasn’t stopped working.  \nBut how discovery happens has fundamentally changed.  \nIn today’s data-obsessed\, AI-driven internet\, visibility is shaped by a combination of:  \n\nsearch engines and structured SEO \n\n\nAI-generated answers and discovery platforms \n\n\nalgorithm-driven advertising systems \n\n\nsocial distribution signals \n\n\nCRM and data feedback loops \n\nFor many organisations\, the challenge isn’t adopting another tool. It’s understanding how these systems work together to generate visibility\, leads and sales.  								\n				\n					What This Workshop Explores				\n				\n									This session explores how modern marketing engines operate — and how organisations can structure their visibility\, lead generation and CRM systems to remain competitive. 								\n				\n							\n\n						\n				\n								\n			\n			\n						\n\n									\n						\n							How brands appear in AI-generated answers						\n					\n				\n									\n						Understand how businesses influence AI responses in tools such as ChatGPT\, Gemini and other answer engines\, and what this means for content strategy and authority.					 \n				\n			\n			\n		\n						\n				\n							\n\n						\n				\n								\n			\n			\n						\n\n									\n						\n							The role of SEO in an AI-driven world						\n					\n				\n									\n						Explore how modern SEO now supports both traditional search engines and AI discovery platforms.					 \n				\n			\n			\n		\n						\n				\n							\n\n						\n				\n								\n			\n			\n						\n\n									\n						\n							AI-driven advertising systems						\n					\n				\n									\n						Learn how platforms such as Google and Meta rely on machine learning and audience signals to optimise campaigns\, and how better data improves performance.					 \n				\n			\n			\n		\n						\n				\n							\n\n						\n				\n								\n			\n			\n						\n\n									\n						\n							Content and social distribution signals						\n					\n				\n									\n						Understand how algorithmic distribution influences reach\, engagement and visibility across platforms.					 \n				\n			\n			\n		\n						\n				\n							\n\n						\n				\n								\n			\n			\n						\n\n									\n						\n							CRM and marketing automation						\n					\n				\n									\n						See how platforms such as HubSpot help organisations capture leads\, track customer journeys and align marketing with sales.					 \n				\n			\n			\n		\n						\n					\n				\n		\n					\n		\n				\n					A Practical Marketing Stack				\n				\n									The workshop will also explore the systems that support modern marketing teams\, including:  \n\nSEO and authority-driven content strategy \n\n\nAnswer Engine Optimisation (AEO) \n\n\nAI-driven advertising platforms \n\n\nCRM systems such as HubSpot \n\n\nmarketing automation and lead nurturing \n\n\nanalytics and performance tracking\n								\n				\n									The focus is not on individual tools\, but on how these systems connect to create a measurable marketing engine. 								\n				\n		\n				\n					The Workshop Outcome				\n				\n									This is not a passive training session.  \nParticipants will map how their current marketing and sales systems operate and identify opportunities to improve visibility\, efficiency and conversion performance.  \nBy the end of the session\, each participant will leave with a one-page marketing pipeline blueprint showing how SEO\, AI discovery\, advertising\, content and CRM automation should integrate within their organisation.  								\n				\n					\n				\n		\n					\n		\n				\n												\n																					\n										\n									\n				\n		\n				\n					Hosted by Mike Saunders				\n				\n									The workshop is hosted by Mike Saunders\, CEO of Digitlab.  \nMike works with organisations across multiple industries to improve digital visibility\, lead generation and marketing performance through structured marketing systems that connect SEO\, CRM and marketing automation. 								\n				\n					\n				\n		\n					\n				\n					Who Should Attend				\n				\n									This workshop is designed for leaders responsible for growth\, marketing performance and customer acquisition.  \nIdeal attendees include:  \n\nbusiness owners and founders \n\n\nCEOs and executives responsible for growth \n\n\nCMOs and marketing directors \n\n\nmarketing managers and digital strategists \n\n\nsales leaders responsible for pipeline performance
URL:https://digitlab.co.za/insight/getting-discovered-in-a-data-obsessed-ai-driven-internet-cape-town/
CATEGORIES:In Person Event
ATTACH;FMTTYPE=image/jpeg:https://digitlab.co.za/wp-content/uploads/2026/03/Cape-Town_1920x1076.jpg
END:VEVENT
END:VCALENDAR