The Brief:


KPMG Africa approached DigitLab to facilitate a way for them to not only connect entrepreneurs in Africa with the resources they needed to thrive, but to help create a platform that would serve as the ultimate reference point for anyone wanting to do business within African boarders.

With the KPMG Africa Business App, we are not just delivering the most up-to-date information on country profiles, fiscal information and keen insights into operating in some of these countries – we are providing businesses with a unique, highly interactive and bespoke user experience,”
-Bryan Leith, Chief Operating Officer of KPMG Africa.

The Solution:


An innovative Africa Business App – a first for the industry.

Positioning KPMG firmly as the leading thought leaders in African Invesment and consulting, the development of a mobile strategy set KPMG apart for competitors quickly.

The application was based on the key insight that potential clients wanted an all in one “bible” of african business knowledge. We created a hub of well researched documents and combined it with live african news and updates. Giving users a balance of live updates and well curated, considered and useful thought pieces.

To realise KPMG’s dream to get closer to its customer, the application integrated a KPMG ClientTalkTM allowing users to access KPMG consultant directly within the business. A more personal approach that puts the customer in the center of the African Business Strategy.

Additionally, osargenews.com has been brought on board as the official news aggregator – providing up-to-date news and stories from across each region, as well as Pan-African and global news of relevance to Africa and as the news breaks.

Accessibility of news is paramount to decision making. Our news aggregation saves time and ensures the most relevant news is available to decision makers and visitors to Africa, when it’s needed. Our aim has always been to facilitate the flow of information, not just within pan-Africa, but pan-diaspora. And this partnership with KPMG aligns perfectly with our strategy and philosophy.
Morell Maison – Founder of osargenews.com

The KPMG Africa Business App is available for download on the Apple iStore and the Google Play Store (for android and IOS devices).

 

The Content:


  • The latest African country profiles with the most recent country information – everything from fiscal guides to business climate and more
  • Full access to KPMG’s insights into doing business in Africa – from latest surveys and reports across industries
  • ClientTalkTM functionality which gives users easy access to the firm’s subject experts across markets and sectors – a unique and first to market service via this App All at no additional charge beyond their service providers data charges.