R4,500.00

The Social Media Masterclass

Social media requires a dedicated and fine-tuned understanding of markets, shifts, trend forecasting and solid customer feedback. This workshop explores how to refine social media’s role within a brand message as well as how to turn social media into an OmniChannel offering enabling the candidate to gain a holistic view of the social media landscape. The workshop will also highlight the questions brands need to continually ask and assess.


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Social Media has become the catchall phrase for anything that doesn’t ‘fit’ into the Paid or Owned category of digital spaces. In effect Social now refers to Earned media, all channels where the legitimacy of what you say, how you say it, and who backs you up, is of utmost importance.

Social media requires a dedicated and fine-tuned understanding of markets, shifts, trend forecasting and solid customer feedback. This workshop explores how to refine social media’s role within a brand message as well as how to turn social media into an OmniChannel offering enabling the candidate to gain a holistic view of the social media landscape. The workshop will also highlight the questions brands need to continually ask and assess.

About the Workshop

Social media requires a dedicated and fine-tuned understanding of markets, shifts, trend forecasting and solid customer feedback. This workshop explores how to refine social media’s role within a brand message as well as how to turn social media into an OmniChannel offering enabling the candidate to gain a holistic view of the social media landscape. The workshop will also highlight the questions brands need to continually ask and assess.

Method of Engagement

This is a hands-on orientation-discussion and application session that will explore industry models and tools in context of the current global and local trends.

On Completion, Delegates should be able to:

  • Understand how the various South African market segments use social media
  • Owned from Earned
  • Develop your own social media playbook
  • Understand the various advertising mediums in social media

Event Details

Date: June 14, 2017

Start time: 09:00 a.m.

End time: 16:00 p.m.

Venue: Johannesburg

Phone: 0836102083

Email: danielle@digitlab.co.za

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