Mobile strategy beyond marketing

DigitLab recently launched DigitLab Insights, our channel for sharing strategic digital insight with the world. We're doing this to help the industry grow, to find like-minded people, and drive more strategic thinking in a digital world. One of our first topics covered was how "the internet of things" is changing the way business works. British technology pioneer, Kevin Ashton, coined the term “Internet of Things” to describe how the Internet could be connected to the physical world through a network of sensors. The video below is a summary of the thoughts we've been researching and the full article, Looking into the future of mobile – the internet of things, can be found on my personal blog. DigitLab recently launched DigitLab Insights, our channel for sharing strategic digital insight with the world. One of our first topics covered was mobile strategy and how "the internet of things" is changing the way business works …