Innovation Consulting
Digitlab has over ten years of experience innovating digital and building products for our clients. We deliver value by moving problems into solutions, from concepts into implementation. We do this by combining teams (our Accelerated Innovation Think Tank, crowdsourcing and our associates) to find the best expertise to solve each specific need.
As a team of experts, who are well versed in the digital economy. We understand:
We have an extensive network of experts and developers who can implement prototypes in any development language.
Our in-house and networked associate expertise includes:
Finance
Mobile & Web Development
Artificial Intelligence
The Internet of Things
Social Media & Social Business
Digital Innovation
Prototyping, Market Development & Customer Acquisition
Humancentric
We are thought leaders in Humancentric Innovation. Our CEO, Mike Saunders, authored the book Humancentric, which details a framework to succeed in the fourth industrial revolution through humancentric innovation.
Digitlab partners with you to manage your accelerated innovation journey by leveraging a Design Thinking approach enhanced with our Humancentric framework; this leads to producing products and solutions destined for success.
Humancentric Design Thinking
Our clients sit with seemingly unsolvable problems they’ve tried to solve internally or through existing networks with no luck. The problem they’ve identified is often misdiagnosed or linked to a bigger problem in their organisation. As a result, they internalise the challenge and live with it or seek a new partner to find a solution.
Digitlab uses an exploratory approach to look at the bigger picture to uncover and surface a holistic view of issues, opportunities, problems, and challenges facing your organisation. Our exploration methodology uses research, humancentric frameworks and facilitated workshops, which help bring outside thinking inside your organisation.
Our humancentric frameworks push existing research boundaries beyond the norm to understand the context, relationships, and intelligence surrounding your customers, business, and industry.
Merging outside thinking with internal insight and intel from your organisation helps draw out the unexpected. This exploratory approach surfaces the issues and opportunities facing your organisation, providing a springboard for idea generation and becoming the starting point of your accelerated innovation journey.
We define why it’s essential to overcome this challenge or take advantage of this opportunity, often quantifying the business impact in overcoming these.
We will define the problem in granular detail during this process, unpacking the various aspects of the problem and which elements are needed to solve it internally or externally through consultants and innovation platforms.
At this point, we search for the right questions. This approach ensures that the answers we find will unlock massive potential. It’s the art of asking the right questions that leads to great innovation.
Then we build and access massive digital communities by implementing internal and external innovation platforms. We use the platforms to engage the brightest innovators, employees, entrepreneurs and educators with your questions – pushing the pace of innovation for your organisation forward exponentially and bringing a wealth of knowledge resources together in a structured innovation framework that is built around your business strategy.
From user-centred and humancentric frameworks that identify solutions, crowdsourcing platforms tap into the crowd’s collective wisdom to predictive business modelling used to forecast business impact. We have the internal capability and a network of partners to ideate and identify solutions.
Solution Verification
Once a problem is solved, Digitlab runs a series of verification processes to establish the return on investment, protect intellectual property rights and assess audience readiness. We do this through:
We execute proof of concepts by building Minimal Viable Products (MVP’s) that allow use cases to be proven before significant investments are made. We have the internal capability through our digital team and an external network of partners to leverage this.
In each case of prototype development, Digitlab will assemble a team of experts to form part of the “Think Tank” on the project. T s agility brings the right experts for each project without wasting resources on incorrectly skilled individuals.
During the testing phase, we execute several solutions to test the efficacy and usability of the solution, namely: