How Data Helps Marketers Be More Innovative

Is it possible that marketers are out there raving about how data is the future, yet secretly hiding behind ‘data complexity’? All signs point to yes, and this is because they have not yet found out how to harness data in their marketing initiatives just yet. In essence, we believe in the impact of data but aren’t sure how it fits into our world yet. It’s more of a futurist idea than a real value-add today.


#InnovationMonth: How to Innovate Faster in Marketing

It was Steve Jobs who coined the phrase, "Computers are like a bicycle for our minds"; suggesting that much like a bicycle, computers would help people move quicker to the destination once you apply effort. Jobs saw the computer as an enhancer to human capacity instead of a replacement.


7 top retail innovations in 2014

Retailers are getting crazy innovative with their use of technology, taking the shopping experience in exciting new directions. Ten years ago – five, even – who would’ve imagined store changing room mirrors that take full-length snapshots of you that can be sent to friends via social media to get instant feedback on potential clothes? Or who could’ve anticipated an airline partnering with eBay so customers booking a ticket online can see suggestions of household items they could sell to fund said ticket?