Three fundamental digital marketing strategies

Catch the overview of this article on our YouTube ChannelThree fundamental digital marketing strategies that can be used in isolation or integrated; including Inbound Marketing, Social by Design, and Mobile First …


Foursquare – how to make it work for your business

Before I traded in my Blackberry Curve in for a Samsung Galaxy S3 I didn’t really get Foursquare. Well that’s all changed...Why is Foursquare for business all that? The answer is that this shift in consumer mindsets presents exciting opportunities for brands to tap into the power of location-based marketing, using customers' real-world behaviors and locations to reach them when (and where) it's most relevant ...


Brand yourself

"You" are The Brand"You" are The Brand - personal branding for mere mortals. Just as celebrities and corporate brands use tactical strategies to market themselves, so we too need to build brand equity and a name for ourselves ...


Crazy idea! Agile marketing is the the key to success

Over the past few months, I've been analysing what has made DigitLab campaigns successful in the past. Many of our clients have had their objectives met through campaigns we've run, and during this analysis, it's been very easy to point to the people putting the work together.Agility is a team effort, empowered with the ability to make quick decisions for the good of the campaign. This means these small teams need to embody the trust of the company they serve ...


First things first with Content Strategy

A few years ago a company’s online presence was simply their corporate website.A few years ago a company’s online presence was simply their corporate website. Keeping the corporate brand and corporate identity consistent, it was simple and straightforward. But things have changed...