Nedbank Renews Research Contract with DigitLab

In 2014 Nedbank entrusted DigitLab with its digital brand analysis and research. After a busy and successful year, complete with an IAB Bookmarks Nomination, DigitLab are pleased to announce that Nedbank has renewed their contract for 2015.


Why Twitter’s ‘hip’ for youngsters and ‘useful’ for businesses

Twitter has become more and more popular, with rapid growth in the past few years. Twitter seems to be the one social network that gets things done right with regards to making people money and seeing revenues grow. Have a look at these interesting facts:Twitter's become more and more popular, with rapid growth in the past few years. Twitter seems to be the one social network that gets things done right with regards to making people money and seeing revenues grow ...


Online engagement leads to online influence

Recently there's been a lot of hype in the media regarding 2oceansvibe’s article about certain South African digital agencies buying fake Twitter followers, not only for themselves, but for their clients too. We mentioned this a few weeks back in our article Rent-a-crowd on Twitter.There's been a lot of hype in the media about digital agencies buying fake Twitter followers. People may think that many followers/fans leads to influence online but the truth is, consumers are after real people, real brands, and authenticity ...