The Development of Social Media – Was it Nature or Nurture?

No one can deny that the social media landscape is constantly evolving, and I don’t mean in the way that new platforms constantly pop up, but rather in what it does to the people who use it – as well as how those users change it.


Moms: A New Generation of Social Consumers

When it comes to social consumers, moms are the unexpected majority...When it comes to social consumers, moms are the unexpected majority... Active on social media, moms are the ultimate in brand recommendations. You may ignore your own mother’s advice, but when it comes to purchase decisions …


Three fundamental digital marketing strategies

Catch the overview of this article on our YouTube ChannelThree fundamental digital marketing strategies that can be used in isolation or integrated; including Inbound Marketing, Social by Design, and Mobile First …


Why Twitter’s ‘hip’ for youngsters and ‘useful’ for businesses

Twitter has become more and more popular, with rapid growth in the past few years. Twitter seems to be the one social network that gets things done right with regards to making people money and seeing revenues grow. Have a look at these interesting facts:Twitter's become more and more popular, with rapid growth in the past few years. Twitter seems to be the one social network that gets things done right with regards to making people money and seeing revenues grow ...


Why should I be using LinkedIn?

We recently released our LinkedIn Guide to the public for free download. I wanted to share a few excerpts from the guide over the next few weeks to give you an idea of the value of LinkedIn...We recently released our LinkedIn Guide to the public for free download. I wanted to share a few excerpts from the guide over the next few weeks to give you an idea of the value of LinkedIn...


The A-Z of the 21st Century – Part 3

An online alphabet for the digital age…An online alphabet for the digital age… The third and final installment to the 21st century glossary! Missed out on the first two? Click here to read Part 1 and Part 2...


The A-Z of the 21st Century – Part 1

Gone are the days of kids learning their typical alphabet at school ...Gone are the days of kids learning their typical alphabet at school! Nowadays, it can almost be guaranteed that if you aren’t familiar with this new ‘alphabet’ then you are seriously missing out! You are left with two options ...


Why businesses should join the Twitterverse

Twitter is one social network in particular that I believe is a fast and efficient way for businesses to communicate and engage with users online.Twitter is one social network in particular that I believe is a fast and efficient way for businesses to communicate and engage with users online. Let's face it, no-one has the time, energy, or the patience to read a five page essay on why they should invest in your company. It's for this very reason that Twitter is so effective. You're limited to 140 characters, and have to get your point across in a matter of a few words ...