Tag: technology


Innovative Virtual Conferences

Business, Digital Focus

Put the people attending your virtual conference at the heart of your planning – here are some areas you can’t skimp on!

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Evolution, the key to survival

Digital Focus, Strategy Focus

Evolution, the key to survival  These days no matter where you look there is advertising waiting to try and sell you something. TV,...

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Is Your Tech Empathetic?

Digital Focus, Tech Focus

Is Your Tech Empathetic? In 2018 the SXSW conference took on a new direction for its conversations around interactive technology. It...

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Shifting Focus From Success to Significance

Brand Focus

Brand love doesn’t come from lifestyle alignment and it won’t come from fancy content, it comes from doing things of significance.

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What’s your consumer ‘share of intent’?

Digital Focus, People Focus, Strategy Focus

Digital marketing is an extremely innovative and creative industry that explores ways to bring people closer to brands through digital...

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Improving the Relationship Between Data Analysts and Marketers

People Focus

Data analysts and marketers historically have not needed to work closely together. Today, that has changed....

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How Data Helps Marketers Be More Innovative

Brand Focus, Digital Focus, People Focus, Strategy Focus

Is it possible that marketers are out there raving about how data is the future, yet secretly hiding behind ‘data complexity’?

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Authentic Loyalty Through Brand Utility

Brand Focus, People Focus

Gone are the days of promoting your brand, of talking it up as the coolest brand around so that the customer loves you. We are now in the...

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Art & Algorithms

Digital Focus

Photo app Prisma has taken the internet by storm with millions of downloads in its first week....

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Why You Should Cater For Voice Search And Why It’ll Boost Your SEO

Digital Focus

The era of voice search is upon us and it should warrant your attention. Search engine optimisation is moving away from keywords and towards something harder for marketers to quantify – conversational search queries.

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