Job Brief


DigitLab is a full-service social media and digital marketing agency grounded in creative, design, strategy, content, development, research, and engaging interaction. Based in Durban, we are looking for a dynamic individual who loves digital and wants to be a part of an amazing team!

As a Digital Strategist, you will be responsible for developing solutions to meet clients’ brand objectives based on consumer insight and data, spotting trends and technologies.

Responsibilities


  • Working with the rest of the client team, help define scope and recommended approach for major digital projects for clients.
  • Play an advisory role on client engagements, serving as a digital strategy advisor to both account leads (internal) and clients (external).
  • Serve as thought leader in aligning digital marketing strategy with a client’s business goals and objectives.
  • Drive high level discussions on the role of digital within the total marketing ecosystem.
  • Working with the leaders of the client team, help convince clients of the value of digital marketing services to their business – help them define needs and potential solutions.
  • Help guide clients in defining their digital vision.
  • Where necessary, help structure and present recommendations to senior client leadership for approval
  • Serve as a resource for creative teams in the development of insight driven digital strategies from opportunity identification through to experience definition.
  • As appropriate, play an active role in new client acquisition and new business presentations.
  • Lead digital "evangelisation" initiatives within the agency.
  • Provide methodological support, coaching, professional development and training to staff
  • Strong familiarity with digital metrics.
  • In-depth knowledge of integrated marketing and digital disciplines (including audience identification and analysis, targeting, experience design, digital production, and online analytics.)
* These duties and responsibilities describe the general nature and level of work, but is not intended to be a comprehensive list of all activities, duties, and responsibilities that will be required of you.

Requirements


  • Bachelor's degree
  • Experience developing digital marketing strategy
  • Bachelor's degree
  • Exceptional team player
  • Excellent presentation, public speaking and deck writing skills
  • Strong understanding of digital marketing
  • Preferred experience in an agency environment
  • Passionate about identifying and solving client problems

Please Note


  • This is an office-based position in Gillitts (Durban).

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