Digital Brand Analysis

In today’s highly competitive digital marketing landscape, reaching an audience is a complex task involving a mix of channels and devices. Despite all of the data available to marketers, many still struggle to create a clear picture of the consumer experience as they interact with your brand.

The ability to track an infinite number of metrics can be daunting when it comes time to make sense of all that data. Measurement should provide clarity, but it’s not often that the data is translated into actionable insights. This workshop gives candidates an understanding of how to manage their brand reputation online as well as the value of free and premium reputation tools. The workshop will enable candidates to develop a social media crisis plan. It will also give candidates knowledge and understanding of Google Analytic and Social Insights metrics and how they correspond the related KPI’s.

About the Workshop

This workshop gives candidates an understanding of how to manage their brand reputation online as well as the value of free and premium reputation tools. The workshop will enable candidates to develop a social media crisis plan. It will also give candidates knowledge and understanding of Google Analytic and Social Insights metrics and how they correspond the related KPI’s.

Method of Engagement

This is a hands-on orientation-discussion and application session that will explore industry models and tools in context of the current global and local trends.

On Completions Delegates, should be able to:

  • Get real value from your data
  • Gain clarity on the key performance indicators (KPIs) that matter to you
  • Gain an understanding of your brand’s digital footprint and measuring digital influence
  • Explore online reputation monitoring and analytics tools
  • Discover the stories that data analysis can tell you
  • Uncover how to move your brand in the right direction with consumer insight

Contact us for more information

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