If you’re not in Google, you don’t exist. In fact, if you’re not on the first page of a Google search you don’t exist.
SEO (Search Engine Optimisation) is the process of getting traffic from organic, free, editorial and natural search engine results.
About the Workshop
This workshop is designed to give marketers a handle on SEO (Search Engine Optimisation). The goal is to gain insight into what matters in search engine ranking by giving marketers an understanding of what SEO is, how to improve it, how to manage it and how to be strategic about it.
Method of Engagement
This is a hands-on orientation-discussion and application session that will explore industry models and tools in context of the current global and local trends.
On Completion, Delegates should be able to:
- Demonstrate knowledge and understanding of SEO principles
- Assess a website for its SEO strength