Social media has made connecting with your target audience easier than ever before – but you have to earn it!

Next Workshops




Two Days
9am – 4pm


Gillitts – Durban

Sandton – Jo’burg

What you get

Course material, completion certificate, light lunch and a whole new repertoire of insider tips to take your business to the next level!

R 4 000,00

excl. VAT

Where do people go to find information before making a purchase decision? To social platforms, of course!

Our experts will teach you how to make your brand stick in the minds of your consumers by using effective social media practices.

On social channels, the legitimacy of what you say, how you say it and who backs you up is vital. Your content needs to be relevant, engaging and strategic, but most importantly – tactful.
One of the major hurdles you will face is online competition so we will teach you how to get your content seen, heard and shared without getting lost in the social clutter. Social media is constantly changing so we will also be sharing tips on how to stay up-to-date by keeping your strategy relevant.
We’ll teach you how to harness the power of social platforms to connect with your audience, build brand awareness and build a sales pipeline that will take your brand to new heights!

This workshop is delivered in a intimate, informative and interactive classroom setting, where all your burning questions will be answered by an industry expert.

What you will learn:

  • Background to social media
  • Social media in a South African context
  • How to apply social strategies to South African brands
  • How audiences consume content
  • How to measure social analytics
  • Return on investment and how to benchmark
  • Conversion strategies
  • Social media policy implementation
  • Social advertising strategies and tools
  • Trend-jacking strategies
  • How to get your employees on board with amplifying your social strategy
  • Show marketing
  • How to market your events on social platforms
  • Digital copywriting tips
  • How to provide excellent customer service on social platforms
  • Developing a social media playbook for your brand

This workshop is perfect for:

  • Entrepreneurs
  • Business owners
  • Social media managers
  • Digital marketing specialists
  • Freelancers

Other courses you may be interested in:

Terms & Conditions: 1. DigitLab Academy reserves the right to cancel and/or reschedule workshops that lack full attendance. 2. 50% of the workshop fee will be retained as a cancellation fee if attendees cancel up to 7 days before the workshop. 3. The full course fee will be charged for all cancellations made less than 6 days before the workshop. 3.The full course fee will be charged for non-attendance. 

Full terms and conditions click here