Are you targeting Micro-Moments over the holidays?

As people wind down for the holidays we will see an increase in Micro-Moments online.


What’s your consumer ‘share of intent’?

Digital marketing is an extremely innovative and creative industry that explores ways to bring people closer to brands through digital channels. Share of intent, coined by Google, is a powerful metric to understand your visible presence in a consumer’s world.


Improving the Relationship Between Data Analysts and Marketers

Data analysts and marketers historically have not needed to work closely together… today, that has changed. Data analysts have become some of the most valuable people in your marketing team as they can help brands understand consumer motives faster, build intuitive interfaces and trigger customer actions, all by using data effectively.


How Data Helps Marketers Be More Innovative

Is it possible that marketers are out there raving about how data is the future, yet secretly hiding behind ‘data complexity’? All signs point to yes, and this is because they have not yet found out how to harness data in their marketing initiatives just yet. In essence, we believe in the impact of data but aren’t sure how it fits into our world yet. It’s more of a futurist idea than a real value-add today.


#InnovationMonth: How to Innovate Faster in Marketing

It was Steve Jobs who coined the phrase, "Computers are like a bicycle for our minds"; suggesting that much like a bicycle, computers would help people move quicker to the destination once you apply effort. Jobs saw the computer as an enhancer to human capacity instead of a replacement.


Authentic Loyalty Through Brand Utility

Gone are the days of promoting your brand, of talking it up as the coolest brand around so that the customer loves you. We are now in the age of the empowered consumer, and these customers are skeptical of traditional marketing tactics, all they see is a gimmick.


Art & Algorithms

Photo app Prisma has taken the internet by storm with millions of downloads in its first week. Unlike apps like Instagram that overlay filters, Prisma uses a deep learning algorithm to turn your photo into an artwork based on different graphical styles of popular artists.


voice search

Why You Should Cater For Voice Search And Why It’ll Boost Your SEO

The era of voice search is upon us and it should warrant your attention. Search engine optimisation is moving away from keywords and towards something harder for marketers to quantify – conversational search queries.


Marketing Products on Social Media

Historically, product orientated businesses have struggled in social media circles. A focus on product promotion and sales have meant that these social presences have, historically, been very bland and boring. I mean, let’s be honest and acknowledge that a product page on a social network isn’t a top destination for people to go when looking for inspirational content


Be Brave: Differentiate with Digital

Originally published as Be brave: Differentiate with digital on Bizcommunity


How Brands are Using Video

In a world run down by information overload, video presents information succinctly and emotively, a huge asset in trying to attract attention and portray messages quickly. It’s no wonder that Axonn Research found that seven in ten people saw brands in a more positive light after viewing an interesting video about them. So, with video on the rise, let’s look at how brands are using online video in more detail.


User Journeys are Broken

Fifty digital enthusiasts tucked themselves into The Green Door in Durban to discuss 'Design Thinking' and 'User Experience' at our latest edition of Digital Swarm. During the evening, we discussed the importance of the digital customer journey... We found that the journey isn’t about point A and point B – the experience between points A and B was where we needed to focus.


Spotlight On… Zuzi Seoka

With The Loeries approaching in August, we were inspired by the combined creative forces of the brand communication industry returning to Durban to connect around the theme, “Creativity Unites”. With that in mind, we shone our own spotlight on the woman behind the camera at Zuno Photography, the talented Zuzi Seoka. Zuzi went from Creative Officer and Fixer at The Loeries, to starting her own photography company.


DigitLab Academy, Powered by Vega

Over the last five years DigitLab has been training marketers and executives in digital skill sets and strategic interventions. This training has taken place worldwide and has been highly successful in upskilling marketers with digital knowledge. Many of these engagements have seen marketers develop fully fledged digital marketing strategies that have changed the way they connect with customers.


Spotlight On… Sibu Mpanza

We caught a very interesting up-and-comer under our #DigitLabSpotlight, and we thought we’d share.