DigitLab Academy, Powered by Vega

Over the last five years DigitLab has been training marketers and executives in digital skill sets and strategic interventions. This training has taken place worldwide and has been highly successful in upskilling marketers with digital knowledge. Many of these engagements have seen marketers develop fully fledged digital marketing strategies that have changed the way they connect with customers.


Spotlight On… Sibu Mpanza

We caught a very interesting up-and-comer under our #DigitLabSpotlight, and we thought we’d share.


Are you the biggest contributor to your brand sentiment?

It is possible that you are contributing to your own negative sentiment without even knowing it. Someone is upset with your brand and you respond with a simple statement:


Spotlight On… Gareth Pon

Welcome to our #DigitLabSpotlight on Africa’s Top Instagrammer, the man behind the mobile and camera lens himself, Gareth Pon.


Spotlight On… Sam Wright

Our #DigitLabSpotlight caught Editor of Tech Girl, and newly minted employee of Webfluential, Sam Wright in its beam this week.


Spotlight On… Kyle Fraser

This week we caught coffee lover, creative and Founder and CEO of PlusNarrative, Kyle Fraser, under our #DigitLabSpotlight to find out a little bit more about what makes him tick.


Trendjacking – the do’s and don’ts

It’s getting harder and harder for brands to be noticed on social media because of the sheer density of marketing that takes place on the various platforms. We get that. But while there is the need to develop new ways of flourishing on social media, there are some poor marketing practices taking place that really don’t do anyone any good. A key one of these is trendjacking.


Spotlight On… Mbali Zondo

This week’s #DigitLabSpotlight caught Apple South Africa’s PR and Communications Manager, Mbali Zondo, in its beam and captivated us.


Relationships are reality for Influencers

Before web 2.0 and the rise of social media, influence was exclusive to a privileged few who held unrivalled sway over public opinion. Today, individuals on social media get to pick and choose who and what they listen to and those who once had little chance of being heard can now broadcast their messages across the world.


What You Need to Know from #SocialSA

Yesterday, Mike Wronski from Fuseware and Arthur Goldstuck from World Wide Worx introduced their findings from the soon to be released Social Media Landscape 2015 to Johannesburg’s digital community.


Spotlight On… Jules Kynaston

The wordsmith behind mommy blog, heartmamablog, has a lot on the go right now. Not only does she provide a platform for adoptive parents to share their stories, ask questions and join a supportive community, but she also has her hands full with three adorable kids under the age of four.


Spotlight On… Kate Els

The subject of this week’s #DigitLabSpotlight is going to stir up serious wanderlust problems for all who read on. Now that we’ve given you that little disclaimer though, we feel like content creator and travel blogger Kate Els can run wild and free with this interview!


Spotlight On… Shawn Ogulu

This week we turned our #DigitLabSpotlight on a man who by day is a mild-mannered web developer, but out of the hours of 9am – 3pm (not a bad workday), will be found out in the wilderness of landscape photography.


Spotlight On… Nicola Ashe aka Ask Ashe

You may have seen creator of Ask Ashe, Nicola Ashe, around online – and if you haven’t yet, well then welcome and please enjoy your stay with this passionate and authentically driven lifestyle blogger.


Spotlight On… Melanie Gia Ramjee aka Hypress

This switched on social-media savvy publicist truly understands the important role the digital space plays in her industry these days. And boy does she work it well.