Authentic Loyalty Through Brand Utility

Gone are the days of promoting your brand, of talking it up as the coolest brand around so that the customer loves you. We are now in the age of the empowered consumer, and these customers are skeptical of traditional marketing tactics, all they see is a gimmick.


Art & Algorithms

Photo app Prisma has taken the internet by storm with millions of downloads in its first week. Unlike apps like Instagram that overlay filters, Prisma uses a deep learning algorithm to turn your photo into an artwork based on different graphical styles of popular artists.


Why You Should Cater For Voice Search And Why It’ll Boost Your SEO

The era of voice search is upon us and it should warrant your attention. Search engine optimisation is moving away from keywords and towards something harder for marketers to quantify – conversational search queries.


Marketing Products on Social Media

Historically, product orientated businesses have struggled in social media circles. A focus on product promotion and sales have meant that these social presences have, historically, been very bland and boring. I mean, let’s be honest and acknowledge that a product page on a social network isn’t a top destination for people to go when looking for inspirational content


Be Brave: Differentiate with Digital

Originally published as Be brave: Differentiate with digital on Bizcommunity


How Brands are Using Video

In a world run down by information overload, video presents information succinctly and emotively, a huge asset in trying to attract attention and portray messages quickly. It’s no wonder that Axonn Research found that seven in ten people saw brands in a more positive light after viewing an interesting video about them. So, with video on the rise, let’s look at how brands are using online video in more detail.


User Journeys are Broken

Fifty digital enthusiasts tucked themselves into The Green Door in Durban to discuss 'Design Thinking' and 'User Experience' at our latest edition of Digital Swarm. During the evening, we discussed the importance of the digital customer journey... We found that the journey isn’t about point A and point B – the experience between points A and B was where we needed to focus.


Spotlight On… Zuzi Seoka

With The Loeries approaching in August, we were inspired by the combined creative forces of the brand communication industry returning to Durban to connect around the theme, “Creativity Unites”. With that in mind, we shone our own spotlight on the woman behind the camera at Zuno Photography, the talented Zuzi Seoka. Zuzi went from Creative Officer and Fixer at The Loeries, to starting her own photography company.


DigitLab Academy, Powered by Vega

Over the last five years DigitLab has been training marketers and executives in digital skill sets and strategic interventions. This training has taken place worldwide and has been highly successful in upskilling marketers with digital knowledge. Many of these engagements have seen marketers develop fully fledged digital marketing strategies that have changed the way they connect with customers.


Spotlight On… Sibu Mpanza

We caught a very interesting up-and-comer under our #DigitLabSpotlight, and we thought we’d share.


Are you the biggest contributor to your brand sentiment?

It is possible that you are contributing to your own negative sentiment without even knowing it. Someone is upset with your brand and you respond with a simple statement:


Spotlight On… Gareth Pon

Welcome to our #DigitLabSpotlight on Africa’s Top Instagrammer, the man behind the mobile and camera lens himself, Gareth Pon.


Spotlight On… Sam Wright

Our #DigitLabSpotlight caught Editor of Tech Girl, and newly minted employee of Webfluential, Sam Wright in its beam this week.


Spotlight On… Kyle Fraser

This week we caught coffee lover, creative and Founder and CEO of PlusNarrative, Kyle Fraser, under our #DigitLabSpotlight to find out a little bit more about what makes him tick.


Trendjacking – the do’s and don’ts

It’s getting harder and harder for brands to be noticed on social media because of the sheer density of marketing that takes place on the various platforms. We get that. But while there is the need to develop new ways of flourishing on social media, there are some poor marketing practices taking place that really don’t do anyone any good. A key one of these is trendjacking.