Just so you know:

Over the past few years, many organisations have been asking, “Does my business need a mobile app?” Today, the question has changed and digital natives have driven this change. Today, the question organisations need to ask is, “How does my business find success with mobile?”

This change in question highlights a heightened awareness and appreciation of the power of mobile. ‘App-ification’ is the not-so-slow move away from websites to mobile apps, including the growing use of the latter in business interactions and transactions. While almost all businesses now acknowledge that mobile is important, only some possess a proper understanding of it.

This whitepaper discusses the issues outlined above in more detail and offers advice, attempting to provide businesses with a new direction based on clear trends and case studies of companies already finding success in mobile marketing…

Download Finding Success with Mobile