A quick look:

When it comes to business, Pinterest is a highly effective platform for numerous marketing tactics and goals, such as brand awareness, storytelling, advertising, sales, share of voice, and customer interaction.

It works particularly well for certain industries, such as the hospitality industry, where photos of locations and destinations serve as strong enticements. Retail is another industry that should not ignore the advantages of Pinterest – dynamic images showcasing one’s products can be easily spread via your network.

Pinterest is also fantastic for entrepreneurs, home industries, and small start-ups, being a free marketing platform in its standard form. Pinterest, used well, can be – and often is – the ace in the pocket of a brand or company.

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