Social Media Strategies Beyond the Content Plan

Content plans are the bedrock of social media strategies. For many organisations they have become the planning and execution portion of social media and in many ways take up the majority of time for social media professionals. The over prioritisation of content plans has led marketing professionals to believe that the value of a social media strategy is all about impressions, comments or likes. Content plans definitely have their place in the ecosystem of a social media strategy, however, for many it’s become the single essence of their online presence and this is concerning.

This white paper explores ways in which you can break beyond the content plan in your social media strategy and start making the most of this incredible technology that your customers use every single day.

Download Social Media Strategies Beyond the Content Plan