Digitlab Presents
The Growth Room
Why Good Marketing Still Fails
A focused executive session that will help you identify where marketing momentum is being lost, what your current data may be missing and where to look before investing in more activity.
For business leaders and marketers who need a clearer path between attention, leads and revenue.
- Johannesburg: 10 September
Date: 10th September
Time: 10:00 am
Venue: The Maslow Hotel, Sandton
Ticket price: R3,500 per person (excluding VAT), including a two-course lunch and refreshments.
- Cape Town: 16 September
Date: 16th September
Time: 10:00 am
Venue: SunSquare and StayEasy City Bowl Hotel
Ticket price: R3,500 per person (excluding VAT), including a two-course lunch and refreshments.
Not paying by card?
If you need an invoice, EFT details or assistance with your booking, email [email protected]
Event Overview
The work is happening. The growth still isn’t.
Most businesses in the room will not have a visibility problem.
They are running campaigns. Publishing content. Getting traffic. Capturing leads. Reviewing reports. On the surface, the work is happening.
But somewhere between the first point of interest and the final sale, momentum starts to disappear.
Leads sit too long. Follow-up loses timing. Marketing and sales read from different pages. CRM data is captured, but not always used to shape the next move.
That is the space this session is built around.
The problem is not always the marketing. It is often what happens after marketing works.
What you will leave with
The goal isn’t to send you back to the office with another list or marketing trends. It’s to give you a clearer way to examine how growth moves through your own business.
You’ll leave with:
- A clearer view of where growth may be leaking: See where momentum may be lost across lead capture, qualification, follow-up and sales readiness.
- A practical framework for examining your own customer journey: Review your customer journey without defaulting to more traffic, leads or spend.
- Better questions for your teams: Help marketing, sales and leadership start the next growth conversation with the real constraint.
- A stronger understanding of your data: See what the information already inside your business may reveal about missed commercial opportunities.
This session is designed for business owners, CEOs, commercial decision makers and marketing leaders who are already investing in marketing but still can’t clearly see where activity is turning into revenue.
Inside The Growth Room
This isn’t another technical workshop or product demo. It’s a practical business conversation built around the points where marketing activity and commercial growth come apart.
The session will move through:
The growth question
Why doing more marketing doesn't always create more growth, and why the visible problem isn't always the real constraint.
What happens after the lead
A closer look at lead quality, follow-up, buyer readiness and the handover between marketing and sales.
The data already inside the business
How CRM and customer data can reveal missed opportunities and give teams a clearer view of what is really happening.
Turning insight into the next move
Practical discussion designed to help you identify what deserves attention when you return to your own business.
The session will also include time for questions, lunch and networking with other business and marketing leaders.
Led by Mike Saunders
Founder and CEO of Digitlab
Mike will lead a practical business conversation shaped by more than 15 years of experience across digital transformation, innovation and marketing.
Through Digitlab’s work across SEO, advertising, social media, CRM, marketing automation and lead generation, he has seen where growth gains momentum and where it quietly starts to break down.
His perspective goes beyond campaign performance, connecting the work that creates attention with the systems, data and decisions that determine whether it becomes revenue.
Mike is also the author of The Five-Year Mark and HumanCentric, which explore the impact of digital transformation on business strategy and leadership.
Practical thinking that travels back into the business
“Even as an MC I got incredible value from his talk. His presentation was practical and simple, which made it less overwhelming. Mike’s actionable insights can help any business propel their career or business forward. His insights were brilliant and his approach to answering panel questions added enormous value.”
Following Mike’s presentation at the Sales Summit at The Maslow Hotel, Sandton.
What your ticket includes
Your ticket gives you access to a focused executive session with Digitlab, practical examples drawn from real growth challenges, guided discussion and time to connect with other business and marketing leaders.
- The full executive session
- A two-course lunch
- Tea, coffee, refreshments and snacks
- Networking time
Need to book through your business?
If your ticket needs to be invoiced or processed through your company, we can help make the booking easier.
For invoice requests, EFT details, company payment arrangements or any questions before booking, email [email protected] and our team will help with the next step.
Seats Are Limited
The Growth Room is intentionally designed as a focused executive session, not a large conference.
You will have space to engage with ideas, ask better questions and connect with business and marketing leaders facing similar commercial challenges.
If your marketing is active but revenue is not moving the way it should, this session will help you identify where to look next.