Digitlab Presents
Why Good Marketing Still Fails
A focused executive session that will help you identify where marketing momentum is being lost, what your current data may be missing and where to look before investing in more activity.
For business leaders and marketers who need a clearer path between attention, leads and revenue.
Cities & Dates
- Johannesburg: 19 Aug
- Cape Town: 20 Aug
Format
A focused business session designed for practical insight, strategic discussion and clear commercial takeaways.
- Johannesburg: 19 Aug
Date: 19th August
Time: 10:00 am
Venue: The Maslow Hotel
Ticket price: R3,500 per person, including a two-course lunch and refreshments.
- Cape Town: 20 Aug
Date: 20th August
Time: 10:00 am
Venue: The Alphen Boutique Hotel
Ticket price: R3,500 per person, including a two-course lunch and refreshments.
Event Overview
The work is happening. The growth still isn’t.
Most businesses in the room will not have a visibility problem.
They are running campaigns. Publishing content. Getting traffic. Capturing leads. Reviewing reports. On the surface, the work is happening.
But somewhere between the first point of interest and the final sale, momentum starts to disappear.
Leads sit too long. Follow-up loses timing. Marketing and sales read from different pages. CRM data is captured, but not always used to shape the next move.
That is the space this session is built around.
The problem is not always the marketing. It is often what happens after marketing works.
What you will leave with
The goal isn’t to send you back to the office with another list or marketing trends. It’s to give you a clearer way to examine how growth moves through your own business.
You’ll leave with:
- A clearer view of where growth may be leaking: See where momentum may be lost across lead capture, qualification, follow-up and sales readiness.
- A practical framework for examining your own customer journey: Review your customer journey without defaulting to more traffic, leads or spend.
- Better questions for your teams: Help marketing, sales and leadership start the next growth conversation with the real constraint.
- A stronger understanding of your data: See what the information already inside your business may reveal about missed commercial opportunities.
This session is designed for business owners, CEOs, commercial decision makers and marketing leaders who are already investing in marketing but still can’t clearly see where activity is turning into revenue.
Led by Mike Saunders
Founder and CEO of Digitlab
Mike will lead a practical business conversation shaped by more than 15 years of experience across digital transformation, innovation and marketing.
Through Digitlab’s work across SEO, advertising, social media, CRM, marketing automation and lead generation, he has seen where growth gains momentum and where it quietly starts to break down.
His perspective goes beyond campaign performance, connecting the work that creates attention with the systems, data and decisions that determine whether it becomes revenue.
Mike is also the author of The Five-Year Mark and HumanCentric, which explore the impact of digital transformation on business strategy and leadership.
What your ticket includes
Your ticket gives you access to a focused executive session with Digitlab, practical examples drawn from real growth challenges, guided discussion and time to connect with other business and marketing leaders.
- The full executive session
- A two-course lunch
- Tea, coffee, refreshments and snacks
- Networking time
Seats Are Limited
The Growth Room is intentionally designed as a focused executive session, not a large conference.
You will have space to engage with ideas, ask better questions and connect with business and marketing leaders facing similar commercial challenges.
If your marketing is active but revenue is not moving the way it should, this session will help you identify where to look next.