To be a real data-driven marketer you have to look past ‘data for knowing’ and understand ‘data for doing’. Data has become the cornerstone of effective marketing strategies. As a
“It can’t be done, you can’t see or hear a difference between the calls”. This was the statement from the security analyst when I told him we would be using
Why does your digital team never seem to get ahead of its work? Why is your ecommerce growth stubbornly slow? Why can’t your team pull together in the right direction?
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