Mike Saunders

Mike Saunders is the CEO and Founder of Digitlab, a leading digital strategy agency based in South Africa. With over 15 years of experience in digital transformation, innovation, and marketing. An accomplished author, his works include The Five-Year Mark and HumanCentric, which explore the impact of digital transformation on business strategy and leadership. Mike is also an international keynote speaker, known for delivering insightful talks on digital innovation and customer engagement. His passion lies in integrating data-centric approaches with technology to create meaningful customer experiences.

Author Archive: Mike Saunders Articles

Snapchat Disrupts Online Retail With Augmented Reality

Augmented Reality (AR) has become a powerful tool that has disrupted many industries, leading to innovative and exciting new consumer experiences.  Online retailers have recently embraced this technology as a

Explained: Augmented Reality Vs. Virtual Reality

Virtual reality (VR) and augmented reality (AR) are changing the business world. Both technologies are known for their enriched experiences, merging the virtual and real worlds. Yet, it can be

Time To Assess Your Digital Marketing For 2023

2023 is going to be an exciting year for digital marketing. As business begins to recover from the doldrums of covid, there’s an optimism in the air for the future

API

How Your API Can Be A Business Model

Your API is the backbone of your digital ecosystem, so it’s no surprise that some businesses are using them to create new revenue streams. APIs are no longer just about