February 22, 2017
We are proud to announce that our work on The Grainfather E-Commerce site has earned us a spot in the finals at the 2017 IAB Bookmark Awards.
by Mike Saunders
February 16, 2017
Decision making is part and parcel of being an entrepreneur. But, many entrepreneurs make the mistake of making decisions without thinking things through. Entrepreneurs often act too quickly because they're are occupied by massive responsibilities and have huge volumes of work to deal with.
February 6, 2017
Keith Coats, the man who was both my mentor and mentoree, helped me realise that helping people unlock their true potential meant they needed to be motivated and inspired.
There are many different leadership styles and ways of motivating staff, but Keith approached motivation in a similar way to Fredrick Hertzberg.
January 23, 2017
I’ve always admired how people come together to create something new and spectacular. Musicians do this frequently. They’re more interested in making great music than self-promotion, making them more willing to work together.
Great musicians are always looking for new talent to collaborate with - people they can perform, write and ultimately promote the music industry with. Collaboration helps musicians introduce themselves to new audiences, learn, grow and network. It helps build both the industry and the individuals involved.
November 16, 2016
I remember sitting in a conference in Morocco listening to the Ogilvy MD, Matthieu Plassard, as he shared that marketing in Africa was less about selling products and more about solving problems. He highlighted that in a world where the share of wallet is limited, brands need to drive lifestyle solutions instead of products aimed at disposable income. Matthieu’s comment echoed the sentiment I have been hearing from underground conversations in marketing circles. Building solutions for people is fast becoming the most valuable marketing tool that marketers can spend their time doing. Brand love won’t come from lifestyle alignment and it won’t come from fancy content.
November 9, 2016
It’s always great to look at how celebrities use online marketing to build their brand and career. Over the last few years we have watched as Conan O’Brien receive a seemingly big blow to his career through a fall out with NBC. He has, however, managed to reinvent himself through this fall out, and has successfully used online marketing to rebuild his career. Let’s take a look at the lesson learnt:
November 2, 2016
As people wind down for the holidays we will see an increase in Micro-Moments online.
October 26, 2016
Digital marketing is an extremely innovative and creative industry that explores ways to bring people closer to brands through digital channels. Share of intent, coined by Google, is a powerful metric to understand your visible presence in a consumer’s world.
October 19, 2016
Data analysts and marketers historically have not needed to work closely together… today, that has changed. Data analysts have become some of the most valuable people in your marketing team as they can help brands understand consumer motives faster, build intuitive interfaces and trigger customer actions, all by using data effectively.
October 12, 2016
Is it possible that marketers are out there raving about how data is the future, yet secretly hiding behind ‘data complexity’? All signs point to yes, and this is because they have not yet found out how to harness data in their marketing initiatives just yet. In essence, we believe in the impact of data but aren’t sure how it fits into our world yet. It’s more of a futurist idea than a real value-add today.