Harnessing your digital platforms to retain key talent
Employers across the board are clear on the need to use their digital platforms to access and engage with customers, as well as potential employees.
Mike Saunders August 6, 2015
Employers across the board are clear on the need to use their digital platforms to access and engage with customers, as well as potential employees.
The Durban digital community can be a passionate bunch, but no, we don’t mean that we trashed our host, The Green Door’s premises.
Wearable tech is very ‘in’, but detractors have some well-versed criticisms to throw at the industry: wearables are too expensive, they’re only appealing to techies, and they have no real real-world value.
In the golden age of advertising (think Mad Men, think 1950s) it was the brands telling the consumers how to think, what to do, and how to live.
Cast your mind back a few years, when QR Codes first started popping up all over the place. They seemed like a great tech advance – all you needed to do was scan the QR Code with your phone and it would take you to a plethora of resources.
National pride can be a tricky thing at times depending on where you live. Pride in one’s city is often easier to foster and take on. Brands that work towards the good and promotion of a city or town can expect to generate a good deal of brand love in return. Because we all love it when we see our city promoted, when we see it flourish. And changes and improvements to our locality – to things like streets corners, parks and public squares – are things we really can see and feel.
For several years entrepreneurs and organisations around the world have been making use of crowdfunding platforms to fund their start-ups and projects.
It’s marketing 101 to avoid the major contentious topics when allowing your brand a voice.
In 2014 Nedbank entrusted DigitLab with its digital brand analysis and research. After a busy and successful year, complete with an IAB Bookmarks Nomination, DigitLab are pleased to announce that Nedbank has renewed their contract for 2015.
