Mike Saunders

Mike Saunders is the CEO and Founder of Digitlab, a leading digital strategy agency based in South Africa. With over 15 years of experience in digital transformation, innovation, and marketing. An accomplished author, his works include The Five-Year Mark and HumanCentric, which explore the impact of digital transformation on business strategy and leadership. Mike is also an international keynote speaker, known for delivering insightful talks on digital innovation and customer engagement. His passion lies in integrating data-centric approaches with technology to create meaningful customer experiences.

Author Archive: Mike Saunders Articles

The difference between a CV and your LinkedIn profile

Usually your resumé or curriculum vitae (CV) wouldn’t be more than two pages and might only be viewed by potential employers that you’ve specifically sent it to. A LinkedIn profile however can be as long as you want and it’s in the public eye for everyone and/or anyone to see.Usually your CV wouldn’t be more than 2 pages and might only be viewed by potential employers. A LinkedIn profile however can be as long as you want and it’s in the public eye…

Mike Saunders October 31, 2012

The power of word-of-mouth advertising

Word-of mouth-advertising is a form of promotion – satisfied customers tell other people how much they like a business, product, or service, and you get the benefit of that promotion at no cost to you or your business.

Mike Saunders October 25, 2012
CRM Software

DigitLab makes The Bookmark Awards shortlist

DigitLab was blown away by the announcement of The Bookmark Awards 2012 shortlist last night – with three shortlisted entries, our team is over the moon!DigitLab was blown away by the announcement of three shortlisted entries in The Bookmark Awards 2012! The awards celebrate all things digital, rewarding excellence in digital publishing, advertising, and marketing…

Mike Saunders October 18, 2012

10 symptoms of unhealthy social media habits

Marketing automation software company Marketo recently published this infographic, The Social Sickness. Do you know someone with an unhealthy relationship with social media?Do you know someone with an unhealthy relationship with social media? If you’re the mayor of every place you drive by, and you tweet “lk ths cz vwls r so lst yr”, you may have a problem…

Mike Saunders October 15, 2012

Why should I be using LinkedIn?

We recently released our LinkedIn Guide to the public for free download. I wanted to share a few excerpts from the guide over the next few weeks to give you an idea of the value of LinkedIn…We recently released our LinkedIn Guide to the public for free download. I wanted to share a few excerpts from the guide over the next few weeks to give you an idea of the value of LinkedIn…

Mike Saunders October 12, 2012

DigitLab welcomes City Lodge

We’re thrilled to announce that City Lodge have appointed DigitLab as their lead digital agency and social media strategists.

Mike Saunders October 5, 2012

Does your business need a mobile app?

Over 20 years ago, the internet was born – and it didn’t take long for a hype to develop which all but forced companies to get on board.

Mike Saunders October 1, 2012
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