Getting Discovered in a Data-Obsessed, AI-Driven Internet
Johannesburg and Cape Town Series
We’re excited to invite you to Getting Discovered in a Data-Obsessed, AI-Driven Internet—a new in-person workshop series designed for leaders responsible for marketing performance, growth and customer acquisition.
In this practical 3-hour session, we explore how modern marketing actually works today—where visibility, leads and sales are influenced by search engines, AI discovery, advertising platforms and CRM data working together.
Why This Workshop Matters
Because discovery has changed.
Marketing strategies that once generated steady leads are becoming harder to rely on. Buyers now move between search engines, social platforms, AI assistants and multiple digital touchpoints before they ever contact a business.
This workshop helps unpack how these systems influence visibility—and how organisations can structure their marketing engine to remain competitive.
What We’ll Explore
During the session we’ll look at topics such as:
- How brands appear in AI-generated answers
- The evolving role of SEO in an AI-driven world
- How AI-driven advertising platforms optimise campaigns
- How CRM systems connect marketing activity to sales outcomes
What the Workshop Includes
- A practical walkthrough of how modern marketing systems work together
- Real examples of how SEO, AI discovery, advertising and CRM data interact
- A guided framework to help you map your own marketing pipeline
By the end of the session, participants will leave with a clear blueprint for how their marketing and sales systems should operate in today’s AI-driven digital landscape.