The EMA division of KPMG has commissioned DigitLab to strategise and manage the implementation and conceptualization of digital media strategies across Europe, the Middle East and Africa.

DigitLab will responsible for the implementation of the entire digital marketing strategy and work towards integrating digital marketing efforts into an already existing and formidable marketing strategy on traditional media.


Craig Steven-Jennings, a Partner at KPMG, stated:

“In the latter part of 2011, we decided to embark on a Social/Digital Media campaign for various parts of our business. We simply did an online search for Social/Digital Media Strategists and came up with a list of seven such agencies. After a 45 minute discussion at the Cape Town airport, DigitLab’s first draft of the proposal was almost spot on. With a couple of minor adjustments, it was by far the best of the three proposals provided by the agencies.

From the outset, DigitLab has been easy to work with – from their interactive website, to the first phone call, to meeting with Mike Saunders and since. We look forward to working with Mike and his team at DigitLab on this exciting journey into a digital world in 2012!”

Mike Saunders from DigitLab explains:

“KPMG are in a very strong position to leverage social media and digital marketing channels due to the sophistication of the clientele and the already established brand. Our best efforts will be directed towards ensuring that KPMG opens the door to engaging and understanding their customers better.”