Everything you need to know about the hashtag

The # symbol, also called a hashtag, is, by Twitter’s definition, “used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages.” Since it’s inception, the hashtag has become a fundamental tool in the facilitation and monitoring of conversation across social media.The # symbol, also called a hashtag, is by Twitter’s definition “used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages.” Since it’s inception the hashtag has become a fundamental tool …


Online engagement leads to online influence

Recently there's been a lot of hype in the media regarding 2oceansvibe’s article about certain South African digital agencies buying fake Twitter followers, not only for themselves, but for their clients too. We mentioned this a few weeks back in our article Rent-a-crowd on Twitter.There's been a lot of hype in the media about digital agencies buying fake Twitter followers. People may think that many followers/fans leads to influence online but the truth is, consumers are after real people, real brands, and authenticity ...


Rent-a-crowd on Twitter

I'm not what they call a 'Twitterholic' – I think I only cracked the 30 followers mark the other day. But I do spend a lot of time working with it, and I've started to pick up on the underhanded tactics of some of the bigger Twitter profiles...The number of Twitter followers you have has a heavy influence on your social standing, but as I recently learnt, this isn't a trustworthy measure of popularity...


Captcha got your tongue?

SPAM, no not the popular English canned meat, but the online nightmare that most website owners face every day.SPAM, no not the popular English canned meat, but the online nightmare that most website owners face every day. What exactly is spam you ask? Spam is any unwarranted interaction or input on a website, whether malicious or for the benefit of the spammer ...


Facebook Timeline and your brand

In just over a week from now, Facebook will switch to the much talked about Facebook Timeline.In just over a week from now, Facebook will switch to the much talked about Facebook Timeline. It was first talked about in the f8 conference last year, and until as late as February this year, it was still unclear when this shift would definitely happen. But now it’s upon us. So what are the new features that Timeline brings to your brand or business?