Jochen Bischoff is the Head of Global Business Solutions – Africa at TikTok, where he works at the intersection of technology, media, and marketing to help brands connect with audiences in meaningful ways. With deep expertise in AI-driven platforms, creator-led storytelling, and evolving digital behaviour, Jochen shares insights on how attention is captured and sustained in an increasingly complex digital landscape. His work focuses on enabling brands to build relevance, creativity, and impact in the age of intelligent media.