Moms: A New Generation of Social Consumers

When it comes to social consumers, moms are the unexpected majority...When it comes to social consumers, moms are the unexpected majority... Active on social media, moms are the ultimate in brand recommendations. You may ignore your own mother’s advice, but when it comes to purchase decisions …


The benefits of a company page on LinkedIn

Over 100 million professionals are following more than 1.9  million companies on LinkedIn. Consider for a moment your business profile...Over 100 million professionals are following more than 1.9 million companies on a LinkedIn company page. Consider for a moment your business profile...


DigitLab takes to the Cloud with Fat Budgie

DigitLab is excited to welcome our newest client, Fat Budgie, one of South Africa’s leading providers of Cloud PBX and VoIP solutions, to the DigitLab ‘flock’!DigitLab is excited to welcome our newest client, Fat Budgie, one of South Africa’s leading providers of Cloud PBX and VoIP solutions, to the DigitLab ‘flock’ …


Is email an effective marketing medium? Everlytic thinks so…

Everlytic recently released Part 1 of their findings from a research survey on email usage in South Africa, done in conjunction with Effective Measure.Everlytic recently released Part 1 of their research findings from a survey on email usage in South Africa, providing insight into SA's online community and how this audience is being engaged via email marketing …


10 symptoms of unhealthy social media habits

Marketing automation software company Marketo recently published this infographic, The Social Sickness. Do you know someone with an unhealthy relationship with social media?Do you know someone with an unhealthy relationship with social media? If you're the mayor of every place you drive by, and you tweet "lk ths cz vwls r so lst yr", you may have a problem…


21 reasons your CV sucks

Not many people leave an interview patting themselves on the back and thinking, “Nailed it!” Most of us either speak a mile a minute, or trip over our words, spouting absolute gibberish, and talking yourself up until you’re sure you sound like a complete d-bag.Not many people leave an interview patting themselves on the back and thinking, “Nailed it!” Which is why if there’s one thing you have to have going for you, it’s a fantastic CV....


How do we get to know the online consumer?

What makes them tick?This mystical creature, the online consumer, is one of the most sought after characters right now in the digital space. Who is the online consumer? What excites them?


Google just gets me: The magic of boolean search

Have you ever wondered who knows you best? Is it possible that anyone can know what you're thinking or what you want?The way I use Google and benefit from it has changed somewhat over the past decade. In the past I would type in a question or one word and hope for the best. But these days I use the greatest search tool of all – Boolean magic! Knowing how to make searching easier saves time and ultimately helps result in more valuable and relevant information ...


Is technology leaving education behind?

Photo © britannica.comWith technology tripping over itself in its rush from one improvement to the next, progress and change have never been more rapid. Even ‘rapid’ seems an understatement. Except in one area: education. And that seems to be the case globally, not just here in South Africa, where we’re still struggling to give every child an education, never mind figuring out how to give them an education that keeps pace with global trends ...


Pin your social marketing on the next big thing

Launched in 2010, Pinterest is the hot potato of social media sites – the others can’t touch it.Launched in 2010, Pinterest is the hot potato of social media sites – the others can’t touch it. With more than 7 million unique visitors in December 2011, the online social pinning platform has grown exponentially, crossing the 10 million mark in the US – faster than any standalone site before it ...