Cookie banners used to be more than courtesy notices – a small pop-up informing users about the website using cookies. However, as privacy laws have evolved, so have the requirements for consent management
Today, Digitlab officially launched the Insight 2026 report at The Digital Marketing Conference, offering a forward-looking view into the digital strategies that will define success in the coming year. Among
Discover how server-side tagging with Google Tag Gateway can preserve ad performance and tracking accuracy in a privacy-first web. Learn how marketers can work around cookie limitations.
According to the Digital 2025 report by DataReportal, South Africa now has 50.8 million internet users—almost 79% of the population. Internet adoption is accelerating fast, and that means one thing for your business: more competition for attention online.
In our recent SEO in the Age of AI: Rank for Humans and Machines webinar, we explored AI’s transformative impact on content marketing strategies. Let’s dive into the key takeaways
Cape Town, South Africa — 23 April 2025 Digitlab CEO Mike Saunders has been officially confirmed as a speaker at the upcoming Marketing Indaba 2025, taking place on 30 October
In a recent interview with SEO Vendor’s Bradley Hartman, Mike Saunders unpacked a harsh truth: most Search Engine Optimisation (SEO) companies. build strategies on outdated assumptions—and they’re quietly undermining the traffic they’re meant to grow.
Creating the right keyword strategy is one of the most important steps in running successful Google Ads campaigns. Keywords determine when your ads appear, who sees them, and how much
It’s 2025, and your marketing data is no longer guaranteed. Despite running solid campaigns and driving clicks, your analytics reports show fewer visitors, fewer conversions, and broken attribution paths. Sound
If you’re creating content for your website and hoping it performs well on Google, you’ve probably heard of SEO. But another piece of the puzzle is just as important: trust.
