Mike Saunders

Mike Saunders is the CEO and Founder of Digitlab, a leading digital strategy agency based in South Africa. With over 15 years of experience in digital transformation, innovation, and marketing. An accomplished author, his works include The Five-Year Mark and HumanCentric, which explore the impact of digital transformation on business strategy and leadership. Mike is also an international keynote speaker, known for delivering insightful talks on digital innovation and customer engagement. His passion lies in integrating data-centric approaches with technology to create meaningful customer experiences.

Author Archive: Mike Saunders Articles

Why Your SEO Strategy Might Be Killing Your Traffic

Why Your SEO Strategy Might Be Killing Your Traffic

In a recent interview with SEO Vendor’s Bradley Hartman, Mike Saunders unpacked a harsh truth: most Search Engine Optimisation (SEO) companies. build strategies on outdated assumptions—and they’re quietly undermining the traffic they’re meant to grow.

Google Ads Keyword Research

How to Write Effective Keywords for Google Ads

Creating the right keyword strategy is one of the most important steps in running successful Google Ads campaigns. Keywords determine when your ads appear, who sees them, and how much

What is E-E-A-T SEO Authority Content

What is E-E-A-T (and Why Should You Care)?

If you’re creating content for your website and hoping it performs well on Google, you’ve probably heard of SEO. But another piece of the puzzle is just as important: trust.

SEO Cornerstone Strategy

Content Marketing for SEO [2025]

Learn how to develop a cornerstone strategy for SEO that combines content marketing with effective search engine practices.

How to Market a Startup Business in 2025

Digital marketing is a powerful tool for startups looking to promote their business and attract customers. It offers many benefits, including increased brand awareness, lead generation, and revenue growth. In