Be Brave: Differentiate with Digital

Originally published as Be brave: Differentiate with digital on Bizcommunity


How Brands are Using Video

In a world run down by information overload, video presents information succinctly and emotively, a huge asset in trying to attract attention and portray messages quickly. It’s no wonder that Axonn Research found that seven in ten people saw brands in a more positive light after viewing an interesting video about them. So, with video on the rise, let’s look at how brands are using online video in more detail.


User Journeys are Broken

Fifty digital enthusiasts tucked themselves into The Green Door in Durban to discuss 'Design Thinking' and 'User Experience' at our latest edition of Digital Swarm. During the evening, we discussed the importance of the digital customer journey... We found that the journey isn’t about point A and point B – the experience between points A and B was where we needed to focus.


Are you the biggest contributor to your brand sentiment?

It is possible that you are contributing to your own negative sentiment without even knowing it. Someone is upset with your brand and you respond with a simple statement:


Game Achieves Social Goal to Put Customers First

We are pleased to announce on behalf of our client, that Game Stores SA Facebook page got top marks when it came to Page Management and Response Rate, according to HaveYouHeard, who just released their latest statistics on the 200 top performing South African brands on Facebook in the first four months of 2015.


We put a Monocle on the Durban July

The team at DigitLab has been developing its own data monitoring and reporting tool called Monocle,and we decided that the Vodacom Durban July was the perfect opportunity to let it join the race.


DigitLab Scoops a Bookmark Nomination

This year’s IAB Bookmark Award nominations are out, and we’re proud to say DigitLab has secured a nomination in the Research and Insights Projects category for our work with Nedbank.


Game appoints DigitLab as lead digital agency

We are proud to announce that Game has partnered with DigitLab as their lead Digital Agency. “We are very excited to work with Game and are looking forward to adding real value to their bottom line through social and digital media experiences.” said Mike Saunders, DigitLab CEO.


The world needs curators

At the ITweb Social Media Summit Mike Saunders of DigitLab discussed the necessity of content curators in a world that is being flooded by data…