Mike Saunders

Mike Saunders is the CEO and Founder of Digitlab, a leading digital strategy agency based in South Africa. With over 15 years of experience in digital transformation, innovation, and marketing. An accomplished author, his works include The Five-Year Mark and HumanCentric, which explore the impact of digital transformation on business strategy and leadership. Mike is also an international keynote speaker, known for delivering insightful talks on digital innovation and customer engagement. His passion lies in integrating data-centric approaches with technology to create meaningful customer experiences.

Author Archive: Mike Saunders Articles

emerging technology

8 Emerging Technologies In Marketing

Technology has permeated every aspect of our lives, from how we communicate to how we shop.  With the shift to digital business, several emerging marketing technologies offer a significant opportunity

humancentric block

The Humancentric Product Development Strategy

Every business owner, CEO, product owner, or CTO must find the right product development strategy that works for their business. There are various product development strategies, and none provides a

international SEO

How To Implement International SEO

Of the almost 8 billion people alive today across the globe, 5 billion of them are active internet users.  To have your content reach the right audience, you need to

app development

How To Develop An App

There’s an app for everything, from eCommerce and small business apps to religious and internal employee communication apps. You can make an app as an extension of your existing business,

closed innovation

Open Innovation Vs Closed Innovation

If you want an accelerated innovation journey, understanding the differences between open innovation and closed innovation is critical. It can turn your business model on its head and reveal opportunities

wordpress-developer

Things To Consider When Looking For A WordPress Developer

Your business won’t survive without a website in today’s online marketing and eCommerce world. However, building a website isn’t an easy task.  If you don’t have the skills to make

digital agency

How To Pick A Digital Agency

Digital marketing can feel like foreign territory for even the most seasoned marketers. The digital landscape changes daily as algorithms and SEO (Search Engine Optimisation) grow and evolve.  Navigating and