Mike Saunders

Mike Saunders is the CEO and Founder of Digitlab, a leading digital strategy agency based in South Africa. With over 15 years of experience in digital transformation, innovation, and marketing. An accomplished author, his works include The Five-Year Mark and HumanCentric, which explore the impact of digital transformation on business strategy and leadership. Mike is also an international keynote speaker, known for delivering insightful talks on digital innovation and customer engagement. His passion lies in integrating data-centric approaches with technology to create meaningful customer experiences.

Author Archive: Mike Saunders Articles

How To Market Your Business With Email Signatures

According to a Media Post study, 62% of businesses use email signatures for marketing their businesses.  A whopping 82% of companies in the same study confirmed that email signatures dramatically

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The Rise of TikTok

In September 2016, Chinese developer ByteDance set something in motion that would have a massive cultural impact the world over. TikTok needs very little introduction, particularly if you’re under 25

How to Secure WordPress Websites

It’s no secret that WordPress hosting is popular among online entrepreneurs and businesses. After all, it’s an excellent platform for creating websites quickly and easily.  Today, WordPress powers over 43.0%

Mike Saunders Digitlab CEO

Mike Saunders, CEO at Digitlab, on the TEDx Stage

We are very proud of our CEO, Mike Saunders, for being invited to share on the TEDx stage. This is an honour typically reserved for thought leaders and important figures across various industries.

Interview: Why does digital transformation fail?

Digital transformation projects fail around two-thirds of the time – and more often if you account for semi-successful projects. More unnerving is that this failure rate has not changed significantly

Social Media in South Africa is Growing

Lockdown has changed our digital behaviours, particularly how we engage with social media. Take a look at how things have changed statistically.

Digitlab: First Sprout Social Platinum Partner in South Africa

In 2020 we partnered with leading social media software makers, Sprout Social, becoming the first listed agency partner in South Africa to achieve the Sprout Social Platinum Partner ranking.  “We always seek out ways of