Mike Saunders

Mike Saunders is the CEO and Founder of Digitlab, a leading digital strategy agency based in South Africa. With over 15 years of experience in digital transformation, innovation, and marketing. An accomplished author, his works include The Five-Year Mark and HumanCentric, which explore the impact of digital transformation on business strategy and leadership. Mike is also an international keynote speaker, known for delivering insightful talks on digital innovation and customer engagement. His passion lies in integrating data-centric approaches with technology to create meaningful customer experiences.

Author Archive: Mike Saunders Articles

When To Use Google Ads, Social Ads, Or Both

Are you trying to plan an effective digital marketing strategy? Are you unsure whether to use Google Ads or social media ads for your marketing aims? Or maybe you’re considering

humancentric block

How To Develop Products That People Love To Use

Developing human-centric products is essential to success.  In this article, we are going to look at some helpful tips on how you can develop products, apps or websites that people

start up innovation

Top 5 Innovation Mistakes Made By Product Developers

Technological advancements have improved by leaps and bounds, especially in recent years. With this boom comes hundreds, if not thousands, of innovative product developers looking to make it big.  Sadly,

Search Engine Marketing – How To Do It Right

Search engine marketing is the fuel that drives your website’s success. However, most marketers don’t know how to do it right. 

They simply throw money at the problem, hoping that something will stick. That’s a surefire way to waste your budget and see little results.

Information Technology In Marketing Management

Information technology in marketing management is a critical component. It helps managers plan, implement, and control marketing programs and activities. Additionally, it provides the tools necessary to collect customer data

Martech trends to watch

Top Martech Trends To Watch Closely

According to data from Statista, the global Martech value in 2021 was $345 billion. This figure is expected to grow exponentially.. With such a large market, businesses of all sizes