Mike Saunders

Mike Saunders is the CEO and Founder of Digitlab, a leading digital strategy agency based in South Africa. With over 15 years of experience in digital transformation, innovation, and marketing. An accomplished author, his works include The Five-Year Mark and HumanCentric, which explore the impact of digital transformation on business strategy and leadership. Mike is also an international keynote speaker, known for delivering insightful talks on digital innovation and customer engagement. His passion lies in integrating data-centric approaches with technology to create meaningful customer experiences.

Author Archive: Mike Saunders Articles

closed innovation

Open Innovation Vs Closed Innovation

If you want an accelerated innovation journey, understanding the differences between open innovation and closed innovation is critical. It can turn your business model on its head and reveal opportunities

wordpress-developer

Things To Consider When Looking For A WordPress Developer

Your business won’t survive without a website in today’s online marketing and eCommerce world. However, building a website isn’t an easy task.  If you don’t have the skills to make

digital agency

How To Pick A Digital Agency

Digital marketing can feel like foreign territory for even the most seasoned marketers. The digital landscape changes daily as algorithms and SEO (Search Engine Optimisation) grow and evolve.  Navigating and

When To Use Google Ads, Social Ads, Or Both

Are you trying to plan an effective digital marketing strategy? Are you unsure whether to use Google Ads or social media ads for your marketing aims? Or maybe you’re considering

humancentric block

How To Develop Products That People Love To Use

Developing human-centric products is essential to success.  In this article, we are going to look at some helpful tips on how you can develop products, apps or websites that people

start up innovation

Top 5 Innovation Mistakes Made By Product Developers

Technological advancements have improved by leaps and bounds, especially in recent years. With this boom comes hundreds, if not thousands, of innovative product developers looking to make it big.  Sadly,