Smart Brands Up-Skill Their Customers
Instagram, one of the world’s biggest social media platforms, has a key word smashed into it that helps to explain its phenomenal success: instant.
Mike Saunders March 23, 2015
Instagram, one of the world’s biggest social media platforms, has a key word smashed into it that helps to explain its phenomenal success: instant.
If you haven’t yet heard of the wildly popular Humans of New York (HONY), then it’s a good thing you’ve stumbled across this blog post. Because you want to know about it, trust me.
With consumers becoming increasingly bored with, cynical or indifferent towards advertising, engaging your customers in a unique way is important to building a good relationship with them. A growing trend in retail is ‘playsumerism’, a type of consumerism that focuses on offering customers something more. Something more than the usual, the expected, the uninvolved. Brands engaging in playsumerism put together campaigns that offer customers life-enhancing experiences, ones that are fun, engaging, unique, surprising, off-beat, or even challenging.
Key to Africa’s IT story is the mobile phone, a device that has connected millions to the internet who would otherwise have had no access to it.
This year’s IAB Bookmark Award nominations are out.
Technology is the means to doing new things in the retail space, but without creativity all that technology sits underutilised. What’s exciting is apparel companies who are coming up with innovative ways of using technology in their products and marketing endeavours.
No one can deny that the social media landscape is constantly evolving, and I don’t mean in the way that new platforms constantly pop up, but rather in what it does to the people who use it – as well as how those users change it.
We are very proud to announce The International Hotel School website won a bronze award for The Best Corporate Website.
The digital world has disrupted our marketing worlds and changed the way business communicates with people.
If you’re in business, then it’s been drilled into you just how important your business’s location is to its success.
