Mike Saunders

Mike Saunders is the CEO and Founder of Digitlab, a leading digital strategy agency based in South Africa. With over 15 years of experience in digital transformation, innovation, and marketing. An accomplished author, his works include The Five-Year Mark and HumanCentric, which explore the impact of digital transformation on business strategy and leadership. Mike is also an international keynote speaker, known for delivering insightful talks on digital innovation and customer engagement. His passion lies in integrating data-centric approaches with technology to create meaningful customer experiences.

Author Archive: Mike Saunders Articles

Does your business need a mobile app?

Over 20 years ago, the internet was born – and it didn’t take long for a hype to develop which all but forced companies to get on board.

How to choose between YouTube and Vimeo

It’s a little known fact that video content gets shared a lot more than any article or image and also has a greater chance of going viral.

Online engagement leads to online influence

Recently there’s been a lot of hype in the media regarding 2oceansvibe’s article about certain South African digital agencies buying fake Twitter followers, not only for themselves, but for their clients too.

How ‘loyal’ are you in the eyes of your customers?

-A true brand loyal customer, through word of mouth, can get their friends and family to switch brands in an instant. Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends do business with you …