Mike Saunders

Mike Saunders is the CEO and Founder of Digitlab, a leading digital strategy agency based in South Africa. With over 15 years of experience in digital transformation, innovation, and marketing. An accomplished author, his works include The Five-Year Mark and HumanCentric, which explore the impact of digital transformation on business strategy and leadership. Mike is also an international keynote speaker, known for delivering insightful talks on digital innovation and customer engagement. His passion lies in integrating data-centric approaches with technology to create meaningful customer experiences.

Author Archive: Mike Saunders Articles

21 reasons your CV sucks

Not many people leave an interview patting themselves on the back and thinking, “Nailed it!”

First things first with Content Strategy

A few years ago a company’s online presence was simply their corporate website.A few years ago a company’s online presence was simply their corporate website. Keeping the corporate brand and corporate identity consistent, it was simple and straightforward. But things have changed…

Getting to know the online consumer

What makes them tick?This mystical creature, the online consumer, is one of the most sought after characters right now in the digital space. Who is the online consumer? What excites them?

Social Media: To infinity and beyond!

Have you ever wondered where we would be today if social media had never been established? No more ‘liking’ a friend’s comment or finding primary-school friends on Facebook; tweeting on Twitter; business connections in Linkedin; or videos to keep you entertained in Youtube. No matter how ‘trivial’ some people may find social media, it still seems to be breaking new frontiers in all aspects of life these days!Have you ever wondered where we would be today if social media had never been established? No more ‘liking’ a friend’s comment or finding primary-school friends on Facebook; tweeting on Twitter; business connections in Linkedin …

Captcha got your tongue?

SPAM, no not the popular English canned meat, but the online nightmare that most website owners face every day.