Paul Walker is a Fractional CMO, CDO, and eCommerce Director at Alpha9, a digital growth consultancy. With over 15 years of experience as a Head of Digital, he has led digital strategy, ecommerce, and marketing initiatives across retail and B2B environments. Paul brings hands-on expertise across digital marketing, analytics, content strategy, UX, brand management, and product development, and has built and led cross-functional teams spanning design, development, content, and marketin