Editor

The Digitlab editorial team brings together strategists, copywriters, and marketers who are passionate about digital innovation. We explore the intersection of technology, marketing, and human behaviour to help businesses grow in a connected world.

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How do SEO and Adwords work together ?

If you run a small or medium-sized business (SME), chances are you’ve heard about SEO (Search Engine Optimization) and Google AdWords (now called Google Ads) as ways to get more eyes on your website.