The new kid on the block, 5G, is making head waves worldwide. It’s changing much of what we know and opening many doors to new experiences. It’s estimated that 5G will reach 3 Billion users by 2025.
The marketing industry is seeing many changes and benefits from incorporating what the 5G network offers. It’s certainly played a part in new advertising trends that we’ve seen merge during and after the COVID-19 pandemic.
In the article, we’ll explore how 5G’s improved capabilities allow for more immersive and interactive experiences, all from the comfort of your client’s homes.
What Is 5G?
5G is the fifth generation of mobile networking technology. This new technology provides:
- Faster download and upload speeds.
- Lower latency.
- More reliable connectivity than previous network generations.
5G is opening up new ways in which clients can explore what businesses have to offer. From interactive augmented reality to an immersive virtual experience, 5G is changing the traditional methods of the marketing industry.
3 Ways 5G Is Changing Digital Marketing
1. Faster Download Speeds
5G’s faster download speeds allow for more immersive and interactive marketing experiences. It enables the delivery of larger and more complex content, such as HD video and virtual reality, in real-time. Responsive interactions in augmented reality benefit from 5G’s low latency feature.
A few examples of how companies are using 5G benefits the enhance their marketing efforts include some of the following:
- Retailers use augmented reality to allow customers to virtually try on clothes or see how furniture would look in their homes.
- Automotive companies are creating virtual test drive experiences for customers.
- Sports teams and venues are creating virtual reality experiences for fans to experience live events from home.
- Film and entertainment companies are creating interactive and immersive experiences for fans to explore their favourite movies and shows.
With 5G’s capabilities, the digital marketing industry will see a significant shift to real-time marketing that’s guaranteed to capture and retain the attention of each business’s target market.
2. Increased Connectivity
5G’s increased connectivity offers more data collection and analysis for market behaviours, preferences, and demographics. This benefit gives companies more opportunities for personalised and memorable advertising.
Here are some examples of how companies are using 5G’s increased connectivity to target and personalise marketing efforts:
- Retailers use in-store sensors and camera data to understand customer behaviour and preference to create more personalised offers and recommendations.
- Healthcare providers use telemedicine and connected medical devices to collect data on patients’ health and wellness and to create more targeted and personalised treatment plans.
- Transportation companies use data from connected cars and other vehicles to create more personalised, efficient, and convenient transportation options.
- Financial services companies use data from connected devices and sensors to create more personalised and secure financial services.
With 5G, digital marketing is all about personalisation. A personal experience helps customers keep certain businesses in mind that have impacted them personally.
3. Improved Data Collection And Analysis
5G’s improved data collection and analysis capabilities allow for more accurate and actionable insights. With advanced analytics and machine learning algorithms, companies can process data and gain a deeper understanding of clients and operations to make better decisions.
Today, companies and even smart cities are using 5G’s improved data collection capabilities. Here are just some examples:
- Smart cities use 5G to gather real-time data from various sources, such as traffic cameras, weather sensors, and air quality monitors. These methods help to optimise traffic flow and improve public safety.
- Industrial companies use 5G to connect machines and devices on the factory floor. It collects real-time data on equipment performance and productivity, allowing for predictive maintenance and optimisation of operations.
- Agriculture companies use 5G to connect sensors and cameras on farm equipment and in the fields. It collects data on soil moisture, crop health, and weather conditions to optimise crop yields and reduce waste.
- Logistics companies use 5G to connect vehicles and cargo. The function helps collect real-time data on location, temperature, and other factors to optimise routes and delivery schedules and improve efficiency.
From a marketing perspective, it’s a great tool to capture more data about target markets and potential clients. The data gathered will only enhance the quality of digital marketing plans. It’ll open many doors to making more informed decisions for the design and marketing team.
Improve Digital Marketing With Digitlab And 5G
5G technology is revolutionising the way we connect and interact with the world around us. It’s also having a significant impact on the marketing industry.
With faster speeds, better connectivity, and improved data collection, companies can bask in the benefits of better-understanding clients by providing interactive and immersive marketing experiences.
If you want to learn more about how 5G can help your business, contact us at Digilab today. We can help you explore the benefits of 5G to improve your digital marketing strategies and help you reach your business goals.
