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Business Intelligence Tools You Should Be Using

Business Intelligence Tools You Should Be Using

In today's data-driven business landscape, staying competitive requires more than just collecting information; it's about transforming data into actionable insights.

Business Intelligence (BI) tools are essential for this purpose, helping organisations make informed decisions and uncover hidden opportunities. 

We’ve put together some of our favourite BI tools that we believe can transform the way you do business. Let’s dive in. 

Sprout Social

Sprout Social simplifies the task of identifying business trends and opportunities effortlessly. It boasts essential functions like social listening and sentiment analysis, shedding light on the effectiveness of your company’s customer engagement efforts and pinpointing interactions that contribute to revenue generation. 

Furthermore, its capabilities in social media reporting streamline the process of comprehending and disseminating data within your teams. 

Sprout Social also emphasises the role of your social media endeavours in contributing to company-wide marketing initiatives. Recognising that social media serves as an indispensable lead generation source, monitoring your performance in this realm is a pivotal element of broader business intelligence. 


Tableau is a powerful data visualisation tool that allows you to create interactive and shareable dashboards. It excels in transforming raw data into easily understandable visuals, making it an ideal choice for organisations looking to analyse and present their data effectively.  

With features like drag-and-drop functionality and a wide range of data connectors, Tableau simplifies the process of turning data into insights. 

Qlik Sense 

QlikView and its successor, Qlik Sense, are known for their associative data model, which enables users to explore data relationships dynamically. These BI tools provide excellent data discovery and visualisation capabilities, helping organisations uncover hidden insights and make data-driven decisions. 


Looker is a modern BI platform that focuses on data exploration and collaboration. It allows organisations to create a single source of truth for their data and provides a user-friendly interface for exploring data and creating reports. Looker’s data modelling capabilities make it easier for non-technical users to access and understand data. 


HubSpot offers an all-encompassing CRM platform that seamlessly integrates marketing, sales, content management, and customer service functions. 

In the realm of BI, HubSpot serves as a centralised repository where all customer information is stored and meticulously organised. This centralisation empowers businesses to obtain a comprehensive 360-degree perspective of their customers, diligently tracking every interaction from initial contact to the entire sales process and beyond, encompassing post-sales support. 

Within the platform, there are analytical tools that allow businesses to convert this wealth of data into actionable insights. Users can craft tailor-made reports and dashboards, providing a visual representation of their data. This visualisation simplifies the process of identifying trends, closely monitoring performance, and ultimately facilitates the ability to make well-informed, data-driven decisions. 

Additionally, HubSpot’s individual hubs for marketing, sales, and service each offer their distinct analytical capabilities, furnishing in-depth insights into specific facets of a business.  


BI tools have become indispensable in today’s competitive business landscape. By harnessing the power of these BI tools, your organisation can gain a competitive edge, improve operational efficiency, and adapt to changing market conditions.  

The key is to choose the right tool that aligns with your specific business needs and objectives. As you embark on your BI journey, remember that data is the new currency, and the right tools can help you unlock its true value. 


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