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The Digital Toolkit: Mailchimp - app on phone

The Digital Toolkit: Bulk Email Solution – Mailchimp 

Mailchimp is a long-standing bulk email solution that can assist businesses and individuals with sending professional emails to their databases of email contacts. It is a popular tool used by businesses of all sizes, from startups to Fortune 500s. 

In this edition of The Digital Toolkit, we’re diving into the history of Mailchimp, who can benefit from using it, what it can help businesses achieve and how to get started with it today. 

What is Mailchimp? 

Mailchimp is an email marketing platform that helps businesses send bulk email campaigns, manage subscribers, and track results. It is a popular tool used by businesses of all sizes, from startups to Fortune 500s.  

It offers a variety of features that can help businesses increase engagement, improve deliverability, scale their business, and save money. 

A brief history 

Mailchimp was founded in 2001 by Ben Chestnut and Dan Kurzius. The company was originally called “The Rocket Science Group,” and it offered email marketing services to small businesses. In 2007, the company changed its name to Mailchimp, and it began to offer a free plan for businesses with up to 2,000 subscribers.  

This helped it grow rapidly, and it now has over 14 million users. The email marketing tool is used and loved by the likes of Airbnb, Netflix and The New York Times. 

Who can benefit from it? 

Businesses of all sizes 

Mailchimp is a great option for businesses of all sizes, from small businesses to large enterprises. It is easy to use and affordable, so it is a good fit for businesses with limited resources. 


Non-profits can use it to send bulk email campaigns to their supporters, such as newsletters, event announcements, and fundraising appeals. Mailchimp’s free plan is a great option for non-profits with limited budgets. 

E-commerce businesses 

E-commerce businesses can use it to send email campaigns to their customers, such as order confirmations, shipping notifications, and product recommendations. Mailchimp’s segmentation features can help e-commerce businesses to send targeted emails to their customers. 

Content creators 

Content creators can use it to send email campaigns to their subscribers, such as newsletters, blog updates, and product launches. Mailchimp’s automation features can help content creators to send automated emails to their subscribers. 


Individuals can use Mailchimp to send email campaigns to their friends, family, and colleagues. Its templates and drag-and-drop editor make it easy to create professional-looking emails. 

What can Mailchimp do? 

Email marketing 

Mailchimp allows you to create and send email campaigns, track opens and clicks, and segment your subscribers. 

Subscriber management 

The tool allows you to manage your subscribers, including adding, removing, and updating their information. 


It provides analytics on your email campaigns, so you can track your progress and measure your results


Mailchimp allows you to automate your email marketing, so you can send emails based on triggers, such as a subscriber’s birthday or when they open an email. 


It offers a variety of templates that you can use to create your email campaigns. 


Mailchimp integrates with a variety of other marketing tools, such as Salesforce and Google Analytics. 

How to get started with Mailchimp 

If you think Mailchimp is exactly what you’ve been looking for to manage your email marketing campaigns, you might be right. Get started with Mailchimp today and begin executing professional email campaigns in no time. 


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